A "MINERAÇÃO DO FUTURO" EM DISPUTA: ESTRATÉGIAS ORGANIZACIONAIS, APAGAMENTOS DISCURSIVOS E A INFLUÊNCIA INDIRETA.

The article investigates the practices, strategies, and reverberations of the Brazilian Mining Institute (IBRAM), understood as a central actor in the discursive web surrounding the 'Mining of the Future' in Brazil. Based on a critical view of organizational communication and the notion of indirect influence, the text argues that IBRAM currently constitutes the main public relations arm of an industry facing numerous environmental and social issues. Seeking to comprehend strategic aspects of IBRAM's actions, the text presents a methodological framework inspired by Critical Discourse Analysis, aiming to unveil discursive markers of the institute's activities and understand elements of its media circulation. As a result, the text observes how IBRAM operates by blurring information about its nature and employin*g argumentative structures that obscure specific conflicts in favor of generic views on sustainability. Additionally, it notes that IBRAM's neoliberal discourse against regulations gains strength through its activation in the press as a specialized voice. [ABSTRACT FROM AUTHOR]