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Análisis de la retórica organizacional en tiempos de posverdad.
- Source :
-
ComHumanitas: Revista Científica de Comunicación . jul-dic2023, Vol. 14 Issue 2, p19-38. 20p. - Publication Year :
- 2023
-
Abstract
- This research project focuses on exploring the interaction between organizational communication, public perception, and purchase decisions in a context where post-truth and greenwashing play a crucial role. The study is supported by a theoretical framework that encompasses fundamental concepts of communication, rhetoric, and social responsibility, with a particular focus on the influence of authenticity and transparency in building public trust. Likewise, significant challenges related to post-truth and greenwashing were identified. The study concludes by emphasizing the need for honest and consistent organizational communication in a world characterized by misinformation, and how organizations must back up their claims with concrete actions to maintain public trust and achieve a positive impact on purchasing decisions. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Spanish
- ISSN :
- 13905619
- Volume :
- 14
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- ComHumanitas: Revista Científica de Comunicación
- Publication Type :
- Academic Journal
- Accession number :
- 174864281
- Full Text :
- https://doi.org/10.31207/rch.v14i2.412