La comunicación interna en la Empresa de Productos Lácteos Escambray como herramienta de mejora empresarial.

Communication management in organizations is a process that has been gaining importance in its strategic proposal, being vital to ensure the resilience and profitability of a company. It is currently considered as the means through which organizations can consolidate their intangible resources, among which the following stand out: social responsibility, reputation and corporate image. The purpose of the study is to analyze and optimize communication management in the Escambray Dairy Products Company in order to achieve business objectives and strengthen the organizational structure. The historical-logical method, analysis-synthesis and empirical methods such as bibliographic reviews, informal interviews, direct observations and surveys were used. The main results include the elaboration of an internal communication diagnosis and the design of strategic actions to enhance strengths and mitigate weaknesses. The findings obtained will allow understanding of the current state of communication in the entity in question, strengthen among managers and workers of the institution the usefulness of organizational communication and contribute to the achievement of the work objectives. [ABSTRACT FROM AUTHOR]