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* You WANT YOUR company to excel like no other, achieving consistent double-digit growth and instant brand recognition, driven by a top-notch sales force that creates fiercely loyal customers. Well, […]

The two major soft drink producers, Coke and Pepsi, have major promotions planned for summer 1996. Coke will be marketed during the Summer Olympics in Atlanta, GA. There will be a theme park called Coca-Cola Olympic City in Atlanta, GA, and the Coca-Cola Cola Sports Festival will travel to the inner cities. Pepsi Stuff enables consumers to purchase products from a catalog with points they have earned from purchasing Pepsi products., The summer of 1996 has yet to begin, but much of its script has already been written in red and blue. For Coke, this is the season to welcome the [...]

Coca-Cola focuses on core marketing principles as it sells its product worldwide. These include the idea that the product has universal appeal, strong brand recognition, and sales people who are constantly seeking to expand Coke's market. The company has succeeded in expanding fountain sales and has begun an offensive against private label brands. Coca-Cola would like to make its product the preferred drink, rather than just an acceptable drink, for consumers., Two hundred security analysts gathered in Atlanta this past April to hear the big wheels at Coca-Cola make a pitch for future investments and learn about 'world of opportunity.' No [...]

Coca-Cola's chief marketing officer Sergio Zyman and its president Douglas Ivester are carrying out changes in the way the company is marketing its brands and positioning its advertising. Zyman is pleased to have taken control of marketing back from the agencies, allowing them to work solely on advertising. Ivester has taken fund allocation away from departments, and instead chooses to concentrate on brand allocation. Zyman does not believe in fighting a cola war, instead preferring to open itself to all people., Sergio & Doug 'We are the stewards of strategy.' In the executive suite of Coca-Cola president Douglas Ivester, a few artifacts display the mix of styles that characterize the current [...]

The soft drink manufactured by Coca-Cola Co. has always been accompanied by marketing items that have become collectibles. These include calendars, trays, posters, postcards and coolers carrying the company's trademark in red and white.

Coca-Cola Company is changed the shape of plastic Coke bottles to its original 1915 curved glass bottle design in early 1993. The bottle was made of PET, and it helped in boosting Coke sales from 45 to 50%. It has also enhanced the image of the brand. Design changes were made after conducting a survey, which showed clearly customers' preference for the new bottle design. Coca-cola claims the cost of new packaging was not put on customers.

The Coca-Cola Co is marketing a new heavy-citrus soft drink designed to compete with Pepsi-Cola's Mountain Dew. Known as Surge, Coke unveiled its new entrant to the heavy-citrus segment in Jan 1997. The green-colored soft drink contains a large dose of caffeine and maltodextrin, an energy boosting complex carbohydrate. Coke is targeting Surge at youths from 12 to 21 years old, we well as adults through the age of 34 years old., If Coke builds it, will they come? If The Coca-Cola Company puts all its might behind creating a major, new soft drink brand, will consumers come and try it and [...]

The two major cola brands proved there is still room to grow in 1996. Pepsi Cola Co won a larger market with 'Pepsi Stuff' merchandise and Coca Cola Co moved ahead with its sponsorship of the Olympic Games in Atlanta, GA. Pepsi did lose its Venezuelan bottler, when the Cisneros Group defected to Coca Cola. The Quaker Oats Co is having trouble with Snapple, but Gatorade is selling well. Beer brewers introduced several new brands and Anheuser Busch began promoting the benefits of open dating on its labels., Korbel Champagne runs a commercial around this time every year that shows the world-famous ball that drops in Times Square to signify the coming of the new year. The countdown [...]

The air has been blue since Pepsi launched the latest round in the cola wars. The brand's new blue can - supported by a blue Concorde - has brought a [...]

Coca-Cola Co has removed its ethnic marketing department as the company's new strategy. The company will now focused on lifestyle and attitudes to attract ethnic consumers. The strategy also signifies that African Americans and other ethnic groups are part of the mainstream.

Coca-Cola Co.'s marketing efforts have succeeded in making Sprite a top seller among lemon-lime soft drinks. Sales began to rise in late 1994 and have continued to increase through 1996. Sprite seems especially popular among teenagers, a good sign for future sales and for Coca-Cola as a whole. Sprite's success diversifies Coca-Cola's line, bolsters profits and strengthens market share., For many years, Coca-Cola bottlers attempting to grow Mello Yello would ask, 'How can we compete against Mountain Dew?' Now the Pepsi system, armed primarily with Pepsi's corporate Slice brand, [...]

Coca-Cola Co has installed Cool Zone cool-air pavilions in three Paramount Parks and all seven Six Flags parks. The pavilions, customized for each theme park, use aspirated air and high-pressure fogging to reduce ambient air temperatures by up to 25 degrees. Each pavilion includes a bank of Coca-Cola vending machines. San Diego, CA's Cool Zone developed the cooling system used in the pavilions., The Coca-Cola Co. has increased its presence in theme parks this summer by developing an outdoor, climate-controlled fogging pavilion called the Coca-Cola Cool Zone. The custom-designed units are now in [...]