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Into the blue

Authors :
Arnold, Helen
Source :
Super Marketing. May 31, 1996 Issue 1225, pS24, 3 p.
Publication Year :
1996

Abstract

The air has been blue since Pepsi launched the latest round in the cola wars. The brand's new blue can - supported by a blue Concorde - has brought a [...]

Details

ISSN :
02614251
Issue :
1225
Database :
Gale General OneFile
Journal :
Super Marketing
Publication Type :
Periodical
Accession number :
edsgcl.18474819