Sprite might

Coca-Cola Co.'s marketing efforts have succeeded in making Sprite a top seller among lemon-lime soft drinks. Sales began to rise in late 1994 and have continued to increase through 1996. Sprite seems especially popular among teenagers, a good sign for future sales and for Coca-Cola as a whole. Sprite's success diversifies Coca-Cola's line, bolsters profits and strengthens market share.
For many years, Coca-Cola bottlers attempting to grow Mello Yello would ask, 'How can we compete against Mountain Dew?' Now the Pepsi system, armed primarily with Pepsi's corporate Slice brand, [...]