Multinationals rush to win major prize: Asia's youngsters; A.T. Cross is joining lineup with pen of many colors, but group is very fickle

Subjects

Subjects :

Asia -- Demographic aspects
A.T. Cross Co. -- Marketing -- 00302227
Coca-Cola Co. (Atlanta, Georgia) -- Marketing -- 00301815
Danone S.A. -- Marketing
Pens -- Marketing
Teenage consumers -- Asia
Soft drink industry -- Marketing
Dairy industry -- Marketing
Target marketing -- International aspects
Business
Business, general

Details

ISSN :

01932241

Database :

Gale General OneFile

Journal :

The Wall Street Journal Western Edition

Publication Type :

News

Accession number :

edsgcl.17201246