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75 results on '"CMO Council -- Reports"'

1. CMO Council and KPMG: Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust

Subjects
KPMG L.L.P. (New York, New York) -- Reports, Privacy -- Reports, Marketing research -- Reports, Marketing -- Reports, Brand identity -- Reports, Accounting firms -- Reports, Brand image -- Reports, Privacy issue, Arts and entertainment industries, CMO Council -- Reports
Abstract

The CMO Council, in partnership with KPMG, reported the release of a new report, entitled 'Marketing & Data Security: The Unlikely Brand Building Partnership,' examining the marketing and security relationship [...]

Published
2024

2. Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust, Says CMO Council and KPMG

Subjects
KPMG L.L.P. (New York, New York) -- Reports, Privacy -- Reports, Marketing research -- Reports, Marketing -- Reports, Brand identity -- Reports, Accounting firms -- Reports, Brand image -- Reports, Privacy issue, Advertising, marketing and public relations, CMO Council -- Reports
Abstract

(GlobeNewswire) - The CMO Council, in partnership with KPMG, today announced the release of a new report, entitled Marketing & Data Security: The Unlikely Brand Building Partnership, examining the marketing [...]

Published
2024

3. Marketers give account-based marketing revenue growth marginal grades in new CMO report

Subjects
Marketing executives -- Reports, Marketing research -- Reports, Marketing -- Reports, Business, international, CMO Council -- Reports
Abstract

The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf https://www.123rf.com The CMO Council has released [...]

Published
2024

4. Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMG

Subjects
KPMG L.L.P. (New York, New York) -- Reports, Marketing -- Reports, Accounting firms -- Reports, Investments -- Reports, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE, Calif: CMO Council has issued the following news release: Economic headwinds have arrived, and chances are marketers aren't prepared. Only 10% of marketing leaders strongly believe their marketing [...]

Published
2023

5. 10% of CMOs believe their marketing investments position them ahead of the competition

Subjects
KPMG L.L.P. (New York, New York) -- Marketing, Marketing executives -- Reports, Marketing -- Reports, Accounting firms -- Marketing -- Reports, Investments -- Marketing -- Reports, Company marketing practices, Business, international, CMO Council -- Reports
Abstract

Economic headwinds have arrived, and chances are marketers aren't prepared. Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to [...]

Published
2023

7. Data and analytics important to protect budgets and prove ROI

Subjects
Marketing research -- Reports, Marketing -- Reports, Customer service -- Reports, Support services, Customer service, Company financing, Business, international, CMO Council -- Reports
Abstract

New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023. Source © Myriam Jessier Unsplash New research is highlighting [...]

Published
2023

8. 66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research

Subjects
Marketing -- Research -- Reports, Customer service -- Research -- Reports, Support services, Customer service, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today [...]

Published
2023

9. 2 out of 3 marketers lack confidence in media marketing and advertising strategy

Subjects
Marketing executives -- Reports, Advertising -- Reports, Marketing research -- Reports, Consumer behavior -- Reports, Business, international, CMO Council -- Reports
Abstract

Two out of three marketing leaders are not very confident in their current media marketing and advertising strategy to effectively produce critical outcomes such as winning and retaining customers, increasing [...]

Published
2023

10. Current CX strategies for winning and retaining customers fall short

Subjects
Business, international, CMO Council -- Reports
Abstract

While 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies, fewer than one in seven marketers say they have a digital [...]

Published
2022

11. National Marketers Lack Vision Into Local Demand

Subjects
Marketing research -- Reports, Marketing -- Reports, Company marketing practices, Banking, finance and accounting industries, CMO Council -- Reports
Abstract

(GlobeNewswire) - A third of national marketers say 40% or more of their companys revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate understanding [...]

Published
2022

14. Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights

Subjects
Marketing -- Reports, Banking, finance and accounting industries, Business, CMO Council -- Reports
Abstract

SAN JOSE, Jul 12, 2022 (GLOBE NEWSWIRE via COMTEX) -- EQNX::TICKER_START EQNX::TICKER_END To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to [...]

Published
2022

15. CMOs Should Work Closely with Procurement: CMO Council research finds opportunity for marketing to optimize sourcing through procurement

Subjects
Purchasing -- Reports, Marketing research -- Reports, Marketing -- Reports, Business, High technology industry, Telecommunications industry, CMO Council -- Reports
Abstract

Afull 74 percent of marketers aren't taking advantage of a powerful asset hidden right under their nose, according to CMO Council's latest research. Very few marketers feel that they have [...]

Published
2022

16. CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

Subjects
KPMG L.L.P. (New York, New York) -- Finance, Marketing executives -- Reports, Electronic marketing -- Reports, Decision-making -- Reports, Accounting firms -- Finance -- Reports, Company financing, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following news release: Given today's marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of [...]

Published
2022

17. CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

Subjects
KPMG International Ltd. -- Finance, Marketing executives -- Reports, Electronic marketing -- Reports, Decision-making -- Reports, Accounting firms -- Finance -- Reports, Company financing, Banking, finance and accounting industries, Business, CMO Council -- Reports
Abstract

SAN JOSE, Jun 07, 2022 (GLOBE NEWSWIRE via COMTEX) -- EQNX::TICKER_START EQNX::TICKER_END Given today's marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher [...]

Published
2022

19. CMOS at Risk of Getting Left Behind in Digital Marketing

Subjects
Marketing executives -- Reports, Electronic marketing -- Reports, Complementary metal oxide semiconductors -- Reports, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: Today, the Chief Marketing Officer (CMO) Council, in partnership with Evocalize, published a new report, 'The Exponential Power Of Collaborative [...]

Published
2021

20. CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

Subjects
Advertising -- Evaluation, Marketing -- Reports, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following news release: While revenue and sales growth rank as management's top mandate for marketers, CMOs will be more than happy with grades [...]

Published
2021

21. CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

Subjects
Advertising -- Evaluation, Marketing -- Reports, Customer service -- Reports, Support services, Customer service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

Positive Level of Confidence in Marketing's Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modernization Biggest Need Management Views CMO's Essential Role as Customer Experience [...]

Published
2021

22. New Report Finds CMOs at Risk of Missing Revenue Targets

Subjects
Marketing executives -- Reports, Marketing -- Reports, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following news release: Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Televerde, published a new report, 'Rising Above The Fray: [...]

Published
2021

23. CMO report shows marketers risk missing revenue targets

Subjects
Marketing executives -- Reports, Marketing -- Reports, Business, international, CMO Council -- Reports
Abstract

Summary: Chief Marketing Officer Council research has revealed that self-reliant buying and digital-first customer strategies have placed marketing at the center of sales [...]

Published
2021

24. Beyond Leads: b-to-b marketers are finding innovative ways to convert business not jest to customers, but long-term partners

Author

Palmer, Alex

Subjects
Gen Digital Inc. -- Reports, Adobe Inc. -- Reports, Motorola Solutions Inc. -- Reports, Computer software industry -- Methods -- Reports, Business-to-business market -- Methods -- Reports, Telecommunications equipment industry -- Methods -- Reports, Marketing -- Methods -- Reports, Business to business market, Telecommunications equipment industry, Business, Construction and materials industries, CMO Council -- Reports
Abstract

When marketers discuss b-to-b marketing, the conversation often begins and ends with how to acquire customers. But while new business and lead generation are important for bringing in revenue, retaining [...]

Published
2011

25. New Report Finds That Brand Leaders Are Seeking More Media Cohesion

Subjects
International Business Machines Corp. -- Reports, Nokia Corp. -- Reports, Telecommunications equipment industry -- Reports, Computer industry -- Reports, Electric equipment industry -- Reports, Microcomputer industry, Computer industry, Telecommunications equipment industry, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap [...]

Published
2020

27. Marketers Faced With A Content Conundrum Lose Sight Of ROI

Subjects
Marketing -- Reports, Time, Marketing executives, Media executives, Brand names, Company marketing practices, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take [...]

Published
2020

28. CMO Council Offers Study: 'Getting Serious About the Omni-Channel Experience'

Subjects
Telecommunications industry -- Market research -- Reports, Marketing research, Telecommunications services industry, Arts and entertainment industries, CMO Council -- Reports
Abstract

New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision [...]

Published
2017

29. Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

Subjects
Akamai Technologies Inc. -- Reports, Brand names -- Reports, Data security -- Reports, Privacy -- Reports, Customer relations -- Reports, Information technology services industry -- Reports, Brand image -- Reports, Floods, Marketing, Marketing executives, Media executives, Biometry, Data security issue, Computer services industry, Privacy issue, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake -- [...]

Published
2019

30. Marketers demand third-party providers bring more compliance to lead marketing science [report]

Subjects
Financial markets -- Reports, Marketing executives -- Reports, Brand image -- Reports, Business to business advertising -- Reports, Marketing, Media executives, Brand names, Commodity markets, Vendor relations, Business, international, CMO Council -- Reports
Abstract

Summary: A new CMO Council report has found that irresponsible lead gen vendors put brands at financial, legal and reputational risk... A new CMO Council report has found that irresponsible [...]

Published
2019

31. Live Data Is Now The Lifeblood For Telco Value Creation

Subjects
Wireless communications services -- Reports, Telecommunications systems -- Reports, Public relations executives, Beneficiaries, Personal information, Marketing executives, Media executives, Telecommunications industry, Foreign exchange market, Wireless voice/data service, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, [...]

Published
2019

32. Live Data Is Now The Lifeblood For Telco Value Creation

Subjects
Telecommunication systems -- Reports, Customer relationship management -- Reports, Wireless communication systems -- Services, Customer service -- Reports, Support services, Customer relationship management, Customer service, Wireless voice/data service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report SAN JOSE, Calif., June 5, 2019 /PRNewswire/ -- The global data economy is [...]

Published
2019

33. Marketing Leaders Embrace GDPR As Path To Trust And Improved Experiences As Compliance Laggards Shirk Responsibility And Fail To Champion Change

Subjects
Customer relationship management -- Reports, Marketing executives -- Reports, Consumer protection -- Reports, Marketing -- Reports, Customer service -- Reports, Support services, Customer relationship management, Customer service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World SAN JOSE, Calif., Sept. 5, 2018 /PRNewswire/ -- While [...]

Published
2018

34. New study reveals CMO's hesitant to fully embrace revenue strategy leadership

Subjects
Deloitte Consulting L.L.P. -- Reports, Marketing executives -- Reports -- Research, Consulting services -- Reports -- Research, Business, international, CMO Council -- Reports
Abstract

Summary: CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals... CMO Council and Deloitte Study finds [...]

Published
2018

35. New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

Subjects
Marketing executives -- Surveys -- Reports, Market research -- Reports, Customer service -- Reports, Support services, Customer service, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following news release: A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed [...]

Published
2018

36. CMO Council Reveals How Big eCommerce Communities Are Advancing Digital Marketing Uptake By Brands

Subjects
Electronic periodicals -- Reports, Electronic commerce -- Reports, Electronic marketing -- Reports, Consumer behavior -- Reports, Brand name products -- Reports, Electronic commerce, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands SAN JOSE, Calif., May 24, [...]

Published
2018

37. New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

Subjects
Deloitte Consulting L.L.P. -- Reports, Deloitte Touche Tohmatsu Ltd. -- Reports, Marketing executives -- Surveys -- Research -- Reports, Marketing -- Research -- Reports, Consulting services -- Research -- Reports, Accounting firms -- Research -- Reports, Customer service -- Research -- Reports, Support services, Customer service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals SAN JOSE, Calif., May 23, 2018 /PRNewswire/ [...]

Published
2018

38. Chief marketers believe their jobs are at risk if customer experience strategies fail

Subjects
Customer service -- Reports, Support services, Customer service, Business, international, CMO Council -- Reports
Abstract

Summary: 76% of CMOs believe their jobs are on the line if customer engagement doesn't satisfy digitally demanding consumers; only 10% can measure financial impact... 76% of CMOs believe their [...]

Published
2018

39. Marketing leaders say level of media spend will be linked to reporting accuracy

Subjects
Advertising -- Reports, Marketing executives -- Reports, Advertising expenditures -- Reports, Consumer behavior -- Reports, Business, international, CMO Council -- Reports
Abstract

Summary: CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights... CMO Council Member [...]

Published
2018

42. E-commerce Communities Alter Companies' Go-to-Market Strategies: CMO Council urges adoption of the 4Ps of marketing: precision, personalization, persuasion, and perfection

Author

Klie, Leonard

Subjects
eBay Inc. -- Reports -- Marketing, E-commerce -- Reports -- Marketing, Social networks -- Reports, Online information services -- Reports -- Marketing, Marketing -- Reports, Electronic commerce, Company marketing practices, Online information service, Business, High technology industry, Telecommunications industry, CMO Council -- Reports
Abstract

Giant digital shopping destinations like eBay, Amazon, and Alibaba now account for more than half of the nearly $500 billion spent by North American consumers online, and to keep up, [...]

Published
2018

43. Adobe releases the Second Annual APAC Digital Marketing Performance Dashboard Report

Subjects
Marketing executives -- Reports, Electronic marketing -- Reports, Arts and entertainment industries, CMO Council -- Reports
Abstract

Byline: AnimationXpress Team Adobe has released the second annual Adobe APAC Digital Marketing Performance Dashboard (http://bit.ly/UyMKfI),a study done by the CMO Council in partnership with Adobe. A six-month in-field program [...]

Published
2013

44. CMO Council finds online content has significant impact on buying decisions

Subjects
Consumer preferences -- Reports, Advertising, marketing and public relations, Business, CMO Council -- Reports
Abstract

Byline: KATE MADDOX The vast majority of b-to-b buyers find online content a valuable resource when researching products and services, according to a study released last week by the Chief [...]

Published
2013

45. Product Ownership Issues Compromise Name Brands And Their Retail Partners, Reveals New Study

Subjects
CMO Council -- Reports, Retail industry -- Reports, Marketing executives -- Reports, Brand name products -- Reports, Business, News, opinion and commentary
Abstract

Big Deficiencies in Post-Purchase Service and Satisfaction for Buyers of Consumer Durables Threaten Long-Term Loyalty; Nearly 35 Percent of North American Homeowners Surveyed Rate Product Manufacturers as Poor or Needing [...]

Published
2017

46. Many Companies Lagging In Industrial IoT Readiness

Subjects
Embraer Empresa Brasileira de Aeronautica S.A. -- Reports, Aircraft industry -- Reports, Web applications -- Reports, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption SAN JOSE, Calif., April 18, 2017 /PRNewswire/ -- Many companies are unprepared for the Industrial [...]

Published
2017

47. Marketers struggling to measure impact of investments in omnichannels

Subjects
Market research -- Reports, Marketing -- Reports, Investments -- Reports -- Marketing, Company marketing practices, Company investment, Business, international, CMO Council -- Reports
Abstract

Summary: The CMO Council has released a new report looking at today's marketing approach to a true omnichannel experience... The CMO Council has released a new report looking at today's [...]

Published
2016

48. Netsertive and the CMO Council Unveil 'Omnichannel's Missing Link' Research Report

Subjects
Brand identity -- Reports, Electronic marketing -- Reports, Market research -- Reports, Customer service -- Reports, Support services, Customer service, Business, Business, international, CMO Council -- Reports
Abstract

Study Reveals Only Seven Percent of Brand Marketers are Aligned with Local Retailers in Delivering Seamless Customer Experiences RESEARCH TRIANGLE REGION, N.C. -- Netsertive , a digital marketing intelligence company [...]

Published
2016

49. The New Rules of Engagement

Subjects
Advertising, marketing and public relations, CMO Council -- Reports
Abstract

The CMO Council is set to release a new white paper 'Shopper Marketing: The New Rules of Engagement' that includesinsights from 166 senior marketing leaders and 2,100 North American consumers. [...]

Published
2016

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