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Brands Lacking A Privacy-First Culture Risk Losing Customer Trust
- Source :
- Plus Company Updates. December 11, 2019
- Publication Year :
- 2019
-
Abstract
- SAN JOSE: CMO Council has issued the following press release: Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake -- [...]
- Subjects :
- Akamai Technologies Inc. -- Reports
Brand names -- Reports
Data security -- Reports
Privacy -- Reports
Customer relations -- Reports
Information technology services industry -- Reports
Brand image -- Reports
Floods
Marketing
Marketing executives
Media executives
Biometry
Data security issue
Computer services industry
Privacy issue
General interest
News, opinion and commentary
CMO Council -- Reports
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Plus Company Updates
- Publication Type :
- News
- Accession number :
- edsgcl.608233224