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CMO Council Offers Study: 'Getting Serious About the Omni-Channel Experience'

Source :
Entertainment Close-up. September 5, 2017
Publication Year :
2017

Abstract

New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Entertainment Close-up
Publication Type :
Periodical
Accession number :
edsgcl.503354981