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CMO Council Offers Study: 'Getting Serious About the Omni-Channel Experience'
- Source :
- Entertainment Close-up. September 5, 2017
- Publication Year :
- 2017
-
Abstract
- New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Entertainment Close-up
- Publication Type :
- Periodical
- Accession number :
- edsgcl.503354981