New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

Source :: PR Newswire. May 23, 2018
Publication Year :: 2018
Abstract: CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals SAN JOSE, Calif., May 23, 2018 /PRNewswire/ [...]

Subjects :: Deloitte Consulting L.L.P. -- Reports
Deloitte Touche Tohmatsu Ltd. -- Reports
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CMO Council -- Reports

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