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New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

Source :
Plus Company Updates. May 24, 2018
Publication Year :
2018

Abstract

SAN JOSE: CMO Council has issued the following news release: A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Plus Company Updates
Publication Type :
News
Accession number :
edsgcl.540065540