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Los catálogos de venta de libros son una fuente principal en la historia del comercio del libro. Su razón publicitaria permite acercarse a los ritmos del mercado del libro y orienta sobre las modalidades y estrategias usadas por los libreros para alcanzar sus clientelas. La condición efímera de estos materiales ha impedido, sin embargo, documentar su impacto en la vida comercial urbana o incluso determinar la frecuencia de su uso por parte de los libreros. Sobre una base de datos que registra más de 500 catálogos publicados para el espacio cultural argentino entre 1850 y 1920, este artículo identifica y analiza los momentos de auge de estas producciones, releva sus orígenes y emisores, y señala algunas de sus transformaciones en el tiempo. El estudio enfatiza así la necesidad de reconocer al catálogo de librería como un material primario en la consolidación de una cultura impresa en la Argentina. = Book sale catalogues are the main source in the history of the book trade. Its advertising nature allows us to approach the rhythms of the book market, and guides on the strategies used by booksellers to reach their customers. The ephemeral nature of these materials has prevented, however, to know their impact on commercial life or even determine the frequency of their use by booksellers. Based on a database that registers more than 500 catalogues published for the Argentine cultural space between 1850 and 1920, this article analyzes the rise of these materials, reveals their origins and producers, and highlights some of their transformations in along time. The study thus emphasizes the need to recognize bookshop’s sales catalogues as a leading material in the consolidation of a printed culture in Argentina.

One of the most important English newspapers in 1721 was The Post Boy. Printed in London, it sold well in the capital and many copies were also sent out to its country subscribers. However, like all successful newspapers of the time, its financial solidity was not just based on sold copies but on its advertising. This essay examines the substantial number of book advertisements in six issues of The Post Boy in 1721. The research develops previous work on eighteenth-century book advertising by focusing on a particular newspaper in a single year and in relation to specific categories of book advertisements. The content analysis explores the target readers' interests and apparent reasons for purchasing the advertised works. The most advertised works were broadly instructive with few publications concerned with entertainment and leisure. [ABSTRACT FROM AUTHOR]

This case critically analyses the changing scenario of business dynamics in book reading. "Crossword," a brand from India which started as a platform for bookselling, is finding difficult in recent times to survive in the market with people accessing books online or purchasing books online. The company has always tried to work on the innovation model to survive in the market.To be there in such a competitive market, it is important to streamline how the company should go ahead. The marketing team is not clear on what that should be, which should be the focus of their marketing plan. Should they start giving more emphasis to other divisions or book should be the basic source of their revenue model? They are also not clear that investing on communication will give them good returns. [ABSTRACT FROM AUTHOR]

An introduction is presented in which the editor discusses various reports within the issue on topics including slavery, the South Sea Bubble, and book advertising in the newspaper "The Post Boy."

The article discusses the effect of advertising on the sale of fiction books. The author points out that historically, advertising novels did affect the sales directly, and that in a bulk of cases, non-advertised books from unknown authors have outsold highly publicized books. A study is presented to determine the cause of this phenomenon, using sales and advertising data from the publishers' lists between 1933 and 1938. It was found that it is possible to predict, with good probability, the sale of particular books and early advertising. However, it is impossible to predict the range in which books will sell between 10,000 and 1 million copies.

The article deals with the relevant classifications of advertising genres. The author believes that the use of such classifications should take into account the features of the advertised product, as the genre composition of advertisements of different product groups differs substantially. It is shown, that in book advertisement the main form of promotion is represented by a modified abstract, and in its original form it is only used to promote educational literature. In other cases, it is a form of genre imitation, either directly or indirectly associated with the advertised kind of literature, and in this case, it is not only the genre's general structure, but also the peculiarities of linguistic realization of the text corresponding to the functional style. The article analyzes the forms of stylization which are peculiar for advertising art and religious literature as well as non-fiction works about business, healthy life style, psychology, fashion, etc. As a result, the author identifies two main groups of such stylizations: 1) stylization to the books' genres (short story – for fiction, sermon – for religious literature, etc); 2) stylization to the genres, explicitly designed to endorse the content of the advertised literature (review – for fiction, customer reviews – for literature about the business, healthy life style, etc.).

This article offers detailed analysis of the patterns of book advertising in Marchamont Nedham's government-sponsored newsbook, Mercurius Politicus. It contends that, for a brief period, Politicus was the nearest thing that the mid-seventeenth century had to a literary periodical and contests standard accounts that Politicus was only successful because government monopoly made it so. Instead I show that Politicus was instrumental in creating an image of the Commonwealth and Protectorate as a Republic of Letters; the cheap print of its small advertisements insisted that the publication of a book was an event, that London was a city of the book, and that its inhabitants might respond to the uncertainty of political revolution by eagerly imagining a future comprised of new books as yet unread. [ABSTRACT FROM AUTHOR]

The paper investigates the promotion of books through advertising in the newspapers published in Osijek in the second half of the 19th century. From late 18th century and in the course of the 19th century’s intense developments in the publishing of newspapers and journals, advertising in this medium was one of the ways to promote books. Booksellers and publishers advertised books in newspaper ads, relying on the fact that newspapers had become a common and omnipresent medium for disseminating information. Book advertisements were evidence of the position of books in relation to other aspects of culture and society, of the approach to their promotion and, finally, of the importance of book promotion. In order to investigate how and how much book ads were present, and how Croatian books were promoted and reached the readership, the paper analyses daily and monthly publications, such as Esseker allgemeine illustrierte Zeitung from 1869, Die Drau from 1968 to 1877, and Branislav from 1878. Among the eleven different papers published in the second half of the 19th century in Osijek, these were selected for their content, as they were the first illustrated newspapers (Esseker allgemeine illustrierte Zeitung). The investigation focused on the influence of the newly emerged illustrated press and on the influence of the newspapers published in Croatian language (Branislav), as a possible tool for spreading and promotion of Croatian books. Another focus was on the influence of continued publication and on the growth of a steady readership (Die Drau). The papers were analysed with the aim to locate book advertisements which were then subjected to content analysis. Also provided is a brief overview of the book production and publication in Croatia and in Osijek at the time, and an overview of the emergence of newspapers in Osijek with a brief account of the titles selected for study in order to gain an insight into the context in which book ads appeared. It was found that book advertising coincided with the emergence of newspapers, with ads at first appearing only occasionally, but later, with the development and spreading of newspapers, more frequently. Book ads were not, for the most part, included in the sections reserved for advertising but, rather, in the sections covering cultural matters, notices, daily news, etc. Visually, they were not prominent and were addressed at the existing readership, especially in the German newspapers. They may be divided into several categories: ads for books published outside Osijek and Croatia, ads for books available in Osijek’s bookshops, ads for newspapers and journals, and printers’ ads. Only a small number of book ads were printed in the ads section. Information included in the ads covered the title, author’s name, content, price, publisher and the name of the bookseller. Attached is a bibliography of advertisements in the above-listed newspapers. Keywords:books; book advertising; newspapers; advertisements; Osijek; printing; 19th century

Copyright of Imago (22549633) is the property of IMAGO Revista de Emblematica y Cultura Visual and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

An essay is presented on interactions of author Charles W. Chesnutt with his book publisher Houghton, Mifflin & Co. and racial paratext, Topics include Chesnutt's writing style adapted from realist short stories and plantation fiction, mixed-race identity, and advertising campaigns and strategies for books like "The Conjure Woman."

Book trailers are a newer medium of video advertising intended to entertain and entice viewers into reading the featured book. So far, there has been little research on this form of persuasive digital storytelling, for which few established conventions yet exist. This article summarizes the results of a content analysis of 30 book trailers published on YouTube by the erstwhile 'Big Six' publishers' young adult imprints. The content analysis uncovered patterns and indicators of rhetorical success among these video advertisements, which suggest some recommendations for publishers to consider when creating book trailers in the future. [ABSTRACT FROM AUTHOR]

Novelty held a special attraction for book buyers in the sixteenth and seventeenth centuries, but new texts carried more risk for the publisher than titles already proven to be good sellers. Canny bookseller-publishers therefore adopted a publishing strategy that would benefit from the commercial safety of proven sellers while simultaneously exploiting the cachet of the ‘new’. They could maximise the sales potential of a book by reprinting an already market-tested text but repackaging it with new and improved ingredients, often provided by the text's original author. Such enlargements were never left unpublicised on the title page which, as the primary means of marketing texts in the early modern book trade, had to function both as a dust-jacket-style advertisement intended for bookstall browsers, and as a discrete advertisement posted remote from the physical volume. Given the safe bet of reprints and the marketability of new material, the promotional nature of title pages therefore necessitated revised, augmented, or otherwise enlarged editions to be produced by the author and bookseller to attract attention and sales. [ABSTRACT FROM PUBLISHER]

Copyright of Études Françaises is the property of Presses de l'Universite de Montreal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The printed book in a hybrid environment is still a privileged medium. During recent decades, significant changes have taken place in the publishing industry worldwide. This paper looks into the structural organization of large publishing houses to offer a detailed examination of the editorial department and the role of the editor. Relevant literature is reviewed and empirical evidence is presented. Empirical research examined the organization of publishing companies and existing departments, focusing on the responsibilities of the editor and the editorial department. The survey took place in May to June 2010 and included all large publishing houses in Greece, i.e. those which publish over 80 titles annually. The survey found that the organization of these publishing companies is influenced most significantly by the their family-owned and -managed structure as well as by advances in information technology. Novel organizational entities for electronic production, promotion, distribution, and advertisement are making their presence felt. The editorial department remains important in this framework, and the editors are, among other things, responsible for book selection and list-building. However, the role of the editor in Greece, although significant, is often not clearly defined, and may even be underestimated, owing to the structure of the industry, the family-managed publishing companies, and the central role of the publisher. The Greek book-publishing industry remains small, limited by the number of Greek-speakers, and the results presented may be representative of small industries that furthermore face economic recession. This is one of very few studies providing theoretical and survey results for the organizational structure of publishing houses. [ABSTRACT FROM AUTHOR]

The article contains an annotated chronological catalogue of advertisements for printed dramas appearing in English serial publications between July 1646 and November 1668. Topics considered include issues with dating early modern print materials such as competing calendars, booksellers' advertisements, and extant catalogs of seventeenth-century dramas by scholars W. W. Greg and Sybil Rosenfeld.

This paper examines the history of the Carnegie Medal, a literary prize awarded annually for an outstanding children's book. During the 1950s and 1960s, Oxford University Press (OUP) dominated the prize, achieving 11 wins and 31 commendations. During this time the Carnegie Medal was often mismanaged. The awarding body was financially insolvent and provided little or no promotion of the winning book. Thus, it fell to the publishers of the winning books to capitalize on the win with their own advertising. There is evidence from the archives that OUP did advertise their winning books through book bands and bookshop displays. The Carnegie Medal, which should have served as a vehicle for raising an author's social, cultural, and economic capital, proved to be a failure for several decades after its inception. [ABSTRACT FROM AUTHOR]

This article examines the origins of the practice of book reviewing in England prior to the 1749 founding of the Monthly Review. As early as the 1660s, periodicals contained various kinds of notices (like advertisements or publication announcements) and reviews of new works that aimed to inform readers of the existence and content of particular books. An examination of a broad variety of these notices, which vary in sophistication from rudimentary to refined, reveals a range of evaluative discussions that provides a glimpse of contemporary reading tastes and habits. The attention to books in periodicals also demonstrates the close connections between the press and the book trades: many writers and publishers seem to have been encouraging public attention to books, marketing books published by themselves or their associates, or capitalizing on reader interest in newly published works to sell periodicals. [ABSTRACT FROM PUBLISHER]

The article presents information on digital or mediated books and the decline in the share of printing books. It then discusses Google Book Search, Amazon's Kindle and e-readers. It further discusses the mechanisms used in each of these search engines, licensing rules and production costs of printing era. It also discusses on demand production of texts, advertising of books and financing of books.

The article focuses on early twentieth-century American celebrity authors, focusing particularly on F. Scott Fitzgerald and Gertrude Stein. The 1919 publication of "This Side of Paradise" launched Fitzgerald as a literary celebrity withing weeks of its publication. Similarly, in 1932, "The Autobiography of Alice B. Toklas" by Stein sold out prior to its release after excerpts were published in the periodical "Atlantic." Other subjects considered include the use of newspapers and magazines to market authors and their writings, the rise of published book reviews, and the rise of book tours as a promotional tool for the publishing industry.

With increasing frequency, authors in academic and non-academic fields are releasing their books for free digital distribution. Anecdotal evidence suggests that exposure to both authors and books increases when books are available as free downloads, and that print sales are not negatively affected. For this study we interviewed ten authors to determine their perceptions of the effect free digital distribution has on the impact and sales of their work. In addition, we examined the sales data of two books over a two year period of time, in which one book was freely available for the second year. All of the individuals we surveyed felt free digital downloads increased the distribution and impact of their book. None of the authors felt that print sales were negatively affected. Data from our book sale comparison suggest that in the case we studied, free digital distribution did not negatively affect sales. [ABSTRACT FROM AUTHOR]

The article considers advertising and book market interactions: analysis of advertising in publishing research and in practice. It also reviews specific book market characteristics, advertising effects at the socio-cultural level, the book advertising situation in other countries. Analysis of book advertising practice has showed that book advertising is the bestseller and brand-building measure. Although the book has a short life cycle, its advertising aims at the formation of long-term market response. The author has found that the structure of advertising and its effect depend on the book market characteristics; however, the process of advertising also changes the book market by developing new processes and events beyond business boundaries: it affects the demand for books, product diversity, the process of book publishing and bookselling, etc. A study of advertising and book market relations unveils the importance of independent book evaluation. The high advertising noise, a wide and dispersed audience, competition from consumer goods ads undermines the role and influence of advertising on book viability: ads often are perceived passively or go unnoticed. [ABSTRACT FROM AUTHOR]

Differently from great Western European countries, the professional press of Lithuanian publishers appeared at a rather late stage -- in the early 20th century. Until that time, no transparent and clear traditions had been formed. Furthermore, even nowadays Lithuanian specialists of publishing have no periodicals that would satisfy the ir professional and informational needs. Therefore the purpose of this article is to analyse the professional press from the historical point of view and to evaluate the current demand of these specialists in professional information. The study focuses on the following issues: the understanding and concept of professional press, retroactive description of the professional press of publishers in Lithuania, comparison of die development stages with the professional press of publishers in Western European countries, evaluation of the current status of the professional press of publishers in Lithuania. Presumably, the professional periodicals of publishers have not been subject to analysis (n Lithuania. Thus, using the method of scientific analysis of literature the author of study analyses the concept of professional press, the definitions of the key terms, makes a typological analysis of periodicals. By the historical method, the analysis deals with the conditions of appearance of professional periodicals and their development stages; the causalities and consistent patterns are defined. The historical research of the professional periodical press of Lithuanian publishers revealed that the low demand and popularity of professional press were caused by the relatively small circle of professionals in the field. Most of the professional periodicals published in the early 20th century were short-lived and often limited to issues of a few copies. Only the publications of advertising books, aimed at publishers and the educated part of the reading society survived for longer periods, meanwhile professional magazines for specialists were little popular and loss-making for their publishers. The comparatively small local market of the specialists resulted in the phenomenon that only the joint publications satisfying the needs of specialists in several related fields are financially worth publishing. Further, publishers of professional press still lack the support from the professional society. [ABSTRACT FROM AUTHOR]

The author reflects on controversial bestseller book lists, reviews, and ranking. He notes on the inconsistent and unreliable methodology of the New York Times in its survey on bestseller books. He highlights the deceptive marketing strategies of several publishing companies which are instrumented by dubious bestseller designation.

It is a truism to say that the modern-day editor has not always been the person he has become today. There was a time when the author took on the role and responsibilities now assumed by the editor, namely those regarding the promotion of his book. What has been the impact of the consolidation of editing on the author? Taken from a diachronic perspective, the evolution of the relationship between authors and editors in Québec since the 19th century is examined and as well as the position of authors regarding the marketing of their books. [ABSTRACT FROM AUTHOR]

Discusses the demands and exciting possibilities involved in writing genre fiction and sequels. Challenges of publishing gay titles or gay-oriented books; Role of publishers in the promotion of books; Examples of gay fiction genres; Limitations or rules imposed by genres on writers.

Discusses the advertising of books. Aims of advertising; Importance of catalog and jacket copy; Trade advertising and promotion; Consumer advertising.

Focuses on an advertisement for James Joyce's book `Ulysses' from Random House contained in the February 10, 1934 issue of `The Saturday Review of Literature.' Possible influence of this advertisement on a reading of the book; Point of view of the skeptical customer; Understanding the interpretive history of `Ulysses' and its influence on subsequent literary advertising.

The article reviews advertisements on book-donation programs sponsored by Books USA (BUSA) in 1967.

A transcript of a letter from the Ashley Manuscripts at the British Library, written by English poet Christopher Smart to bookseller Robert Dodsley of London, England, is presented. It is dated January 3, 1747/8 at Pembroke Hall, University of Cambridge, in Cambridge, England and requests Dodsley insert advertisements in various newspapers for a proposed collection of poetry which eventually is printed as "Poems on Several Occasions" in 1752. The advertising copy which subsequently appeared in the "London Evening-Post" on January 7-9, 1748 is also presented. A discussion of the letter's provenance is given.