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Culture Clashes.

Source :
Adweek Eastern Edition; 10/4/1999, Vol. 40 Issue 40, p36, 5p
Publication Year :
1999

Abstract

Reports on the contents of the book `Another One Bites the Grass,' by Simon Anholt. Problems and pitfalls of advertisers and their agencies; Branding efforts of the advertising agencies; Importance of understanding the cultures of the market.

Subjects

Subjects :
BOOK advertising

Details

Language :
English
ISSN :
01992864
Volume :
40
Issue :
40
Database :
Complementary Index
Journal :
Adweek Eastern Edition
Publication Type :
Periodical
Accession number :
2368630

Tools

Authors Abstract Subjects Details