WIZARD OF MARKETING.

This article deals with the marketing campaign surrounding the release of the book Harry Potter and the Goblet of Fire in 2000. The books was a best seller, with nearly 8 million copies selling in 48 hours in the U.S. alone. The plots written by Scottish author J. K. Rowling captivated children everywhere. However, hype played a role in the popularity of the book. With contests, theme parties and giveaways, conditions were positive for the marketing of the book. Publisher Scholastic Inc. mixed in-store promotions with a few carefully placed advertisements to create a sense of celebration. It heightened the tension by keeping the title of the book jacket under wraps almost until the last minute, even forcing booksellers to sign secrecy agreements.