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Middlebrow Culture in the Cold War: Books USA Advertisements, 1967.

Authors :
TRAVIS, TRYSH
Source :
PMLA: Publications of the Modern Language Association of America. Mar2013, Vol. 128 Issue 2, p468-470. 3p.
Publication Year :
2013

Abstract

The article reviews advertisements on book-donation programs sponsored by Books USA (BUSA) in 1967.

Subjects

Subjects :
*BOOK advertising
*BOOKS & reading

Details

Language :
English
ISSN :
00308129
Volume :
128
Issue :
2
Database :
Academic Search Index
Journal :
PMLA: Publications of the Modern Language Association of America
Publication Type :
Academic Journal
Accession number :
87881866
Full Text :
https://doi.org/10.1632/pmla.2013.128.2.468