Back to Search
Start Over
Why Does a Publisher Advertise?
- Source :
-
Publishing Research Quarterly . Spring98, Vol. 14 Issue 1, p52. 13p. - Publication Year :
- 1998
-
Abstract
- Discusses the advertising of books. Aims of advertising; Importance of catalog and jacket copy; Trade advertising and promotion; Consumer advertising.
- Subjects :
- *BOOK advertising
*PUBLISHING
Subjects
Details
- Language :
- English
- ISSN :
- 10538801
- Volume :
- 14
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Publishing Research Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 1770623
- Full Text :
- https://doi.org/10.1007/s12109-998-0006-7