Why Does a Publisher Advertise?

MLA

Carter, Robert A. “Why Does a Publisher Advertise?” Publishing Research Quarterly, vol. 14, no. 1, Spring 1998, p. 52. EBSCOhost, https://doi.org/10.1007/s12109-998-0006-7.

APA

Carter, R. A. (1998). Why Does a Publisher Advertise? Publishing Research Quarterly, 14(1), 52. https://doi.org/10.1007/s12109-998-0006-7

Chicago

Carter, Robert A. 1998. “Why Does a Publisher Advertise?” Publishing Research Quarterly 14 (1): 52. doi:10.1007/s12109-998-0006-7.