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155. Polygenic risk scores in cardiovascular risk prediction: A cohort study and modelling analyses

156. Approaches to minimising the epidemiological impact of sources of systematic and random variation that may affect biochemistry assay data in UK Biobank

157. Extended data: Statistical investigation of the UK Biobank biochemistry assays quality procedures

160. Biaxial thin-film coated-plate polarizing beam splitters

164. DTC drain: consumer ad spend fell sharply in 2012 as the number of mass-market blockbusters continued to dwindle and marketers shifted their focus away from TV and toward digital channels. Meanwhile, as Matthew Arnold finds, the debate over the pros and cons of DTC is still raging, even as evidence of its merits accumulates

165. Sanofi proves its pluck

167. A Lifestyle Medicine Approach to Medication Deprescribing: An Introduction.

170. From AIC to Z: sites like Novo Nordisk's Cornerstones4Care are bringing full-spectrum segmentation to the task of bolstering adherence and being there for the patient, reports Matthew Arnold

171. The APP avant-garde: medical devices marrying apps and consumer electronics are setting off a wave that will revolutionize chronic-disease management--and could upturn biopharma business models, Matthew Arnold reports

172. DTC: beyond the block-buster: the mass-market, TV-and-print DTC formula is going the way of the vanishing primary care blockbusters it was designed to boost as new media and 'niche products fill the breach Matthew Arnold reports

173. Approaches to minimising the epidemiological impact of sources of systematic and random variation that may affect biochemistry assay data in UK Biobank

178. Tailor made marketing: aided by the digital revolution, patient marketing programs are getting increasingly personal, with greater levels of customization aimed at differentiating products and keeping patients on therapy Matthew Arnold reports

179. Integrative analysis of the plasma proteome and polygenic risk of cardiometabolic diseases

182. Screen play: the suddenly hot market for high-risk HPV tests, where Roche diagnostics is launching against two entrenched brands, offers a window into a future of personalized medicine and the convergence of drugs, diagnostics and devices. Matthew Arnold reports

184. Cliff notes: drug revenues barely kept pace last year, as other indicators like numbers of protected brands and reps have decreased, amid the overall trend of industry consolidation. With more products set to take the plunge over the patent cliff, analysts say margins are due to be tight for the foreseeable future. Marc Iskowitz and Matthew Arnold report

186. Code red for DTC? DTC spending continues to slide, and with many of the blockbuster, mass-market drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it. Matthew Arnold reports

187. Class apps: mobile apps are the future of patient education and disease management, promising better tracking, improved adherence and richer patient-doctor dialogue, reports Matthew Arnold

189. Pharma's got a brand new bag: pharmas aren't merely downsizing reps, they're rethinking the detail and installing specialized sales forces, breaking them up into regions and making outcomes king, Matthew Arnold reports

190. Thinking past the pill: Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports

192. Out of the box: the formerly sleepy business of marketing devices and diagnostics is getting much savvier amid technological innovations, empowered patients and an evermore complicated healthcare system, reports

193. Flat is the new up: after a sharp downturn, consumer ad outlays have stabilized. Advertisers are spending again, but with budgets under pressure, they're seeking deals, and amid thinning pipelines, they're supporting mature blockbusters later in their lifecycles. Matthew Arnold reports on the trends

194. A bountiful alpine pipeline

195. Sorption and desorption rates of carbon tetrachloride and 1,2-dichlorobenzene to three organobentonites and a natural peat soil

196. A new Dawn: the healthcare reform legislation inching toward the president's desk will mean big changes for the pharmaceutical industry, whatever its final form. Matthew Arnold takes a look at what's ahead

197. Course correction

199. Assessment of Vascular Event Prevention and Cognitive Function Among Older Adults With Preexisting Vascular Disease or Diabetes

200. France

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