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Cliff notes: drug revenues barely kept pace last year, as other indicators like numbers of protected brands and reps have decreased, amid the overall trend of industry consolidation. With more products set to take the plunge over the patent cliff, analysts say margins are due to be tight for the foreseeable future. Marc Iskowitz and Matthew Arnold report
- Source :
- Medical Marketing & Media. May, 2011, Vol. 46 Issue 5, p39, 8 p.
- Publication Year :
- 2011
-
Abstract
- MM&M takes a look at the top 20 drug manufacturers and breaks down the sales data by company, prescription drugs and therapeutic class. We also track total promotional spend, professional [...]
- Subjects :
- Merck KGaA -- Intellectual property
Pfizer Inc. -- Intellectual property
Bristol-Myers Squibb Co. -- Intellectual property
Alzheimer's disease -- Drug therapy
Drugs -- Prescribing -- Intellectual property
Magazine advertising -- Intellectual property
Patents
Pharmaceutical industry -- Industry forecasts -- Intellectual property
Patent/copyright issue
Business
Health care industry
Subjects
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 46
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.257677596