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It's so easy for marketers to come up with jargonistic digital strategies, but be prepared to be exposed by social media. Netface, Getglue, Fastbox ... if you're not up to [...]

Social brands are increasingly able to appeal to deep-rooted human behaviour patterns at the junction of creative and technical excellence. Social media has become integrated into our lives. In fact, [...]

Social is a waste of time unless you can engage your audience, which requires time and extensive research. I was recently in Moscow, contributing to a panel debate on social [...]

Brands considering a social strategy will need creative content that persuades people to keep coming back for more and enhances lives. Creativity and social are two words that are rarely [...]

Its UK chief strategy officer wants great work and great talent under the agency's new proposition, Katherine Levy writes. There are very few people you meet for an interview who, [...]

The co-founder of the social TV app Ernesto Schmitt believes it can change the TV advertising model. Ernesto Schmitt, the co-founder of the social TV app Zeebox, is the Arnold [...]

If brands are to succeed with mobile marketing, they need to understand human needs and balance the convergence of creativity and technology. We can talk to each other, text each [...]

Byline: KUNUR PATEL If the need arises, Dojo's team in San Francisco can have face time with clients in Europe at the drop of a hat. That's the beauty of [...]

Byline: SHAREEN PATHAK For a small business, figuring out what systems you have to invest in and what can be put off is a necessary, difficult task. And you can't [...]

Of all the topics you might have predicted would dominate debate at this year's SXSW conference, Bartle Bogle Hegarty New York and homelessness wouldn't feature. Yet the agency's Homeless Hotspots [...]

Byline: KUNUR PATEL Is mobile advertising a good idea? Let's put it this way: Not using mobile advertising is a bad idea. Consumers are crazy for smartphones, and thanks to [...]

Byline: JEANINE POGGI What is interactive TV, anyway? There's a 'You say potato, I say potahto' scenario going on in interactive TV. The term ITV is used to refer to [...]

Byline: COTTON DELO What is gamification, and how can I make it useful for my brand? Gamification means bringing the mechanics of gaming to other content, and Foursquare is an [...]

Last week, I learnt how to code. In a day. I built my own website, with a geo-location function and neat design, and emerged empowered. Apparently, lots of agencies are [...]

The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain. Ask a Flash designer what they do for a living and there's a good chance they will [...]

Another week, another column by Mark Ritson on his rather one-sided opinions on the failings of social media (MW 24 November). What Mark and the TNS study fail to address [...]

Sometimes my job here is easy. It's just to point to incredibly useful and eloquent writing out there on the wild and woolly web. Every time I do, it reminds [...]

Byline: KUNUR PATEL Marketers, take note: While you're spending pennies to the TV dollar in mobile advertising, swathes of U.S. consumers are heads-down buried in their iPhones, Androids and BlackBerrys. [...]

A correspondent politely took issue with my last column, suggesting that my caution against technophobia should be balanced with an equal suspicion of technophilia - over-enthusiastic adoption of the latest [...]

The social network's European sales chief knows that winning over advertisers is essential to its commercial future, Katherine Levy writes. Neither Facebook's Carnaby Street office, nor the company's vice-president of [...]

Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts NIGEL CLARKSON SALES AND MARKETING DIRECTOR, PRIMESIGHT - [...]

The thing I find hardest about writing these columns is coming up with a pithy and appropriate ending. I tend to default to some vague injunction for us all to [...]

Amazon's decision to create a mobile website with HTML5 to bypass Apple's controversial 'app tax' raises the question of whether brands should choose iPhone apps or browsers, writes Sarah Shearman. [...]

Collaborative creativity will prove essential to planners in years to come, Amelia Torode writes. I have long been inspired by Charles Leadbeater's seminal book We-Think: The Power Of Mass Creativity. [...]

It's relatively low cost Not really. First it's amazing what brands are now paying many of the newly created social media agencies. And even when the costs are relatively low, [...]

Blimey. That was a week, wasn't it? I ventured to offer my opinions on a minor journalistic scandal and, only seconds after my copy had left my computer, the media [...]

Mumsnet has launched a blogging network that allows its authors to share advertising revenue on the content they generate. Brands will be offered the opportunity to display ads across the [...]

Socially led digital advertising can be risky for clients, so providing evidence it works is crucial. The German philosopher Arthur Schopenhauer stated: 'All truth passes through three stages. First, it [...]

I like Stephen Haines. In fact, I'm pretty sure everyone likes him. What's not to like? Conversely, it also appears that he likes everything. Well, that's the impression you get [...]

Mark Beeching reveals what the digital players and Hollywood stars discussed at Internet Week. Internet Week in New York City. In a word: hot. Temperatures soared to 32 degrees as [...]

A few things cropped up in conversation this week and, as I sat down to write this, I realised how they might be connected. The first was the perennial 'what [...]

Bebo is aiming to recapture market share and attract users back to the social network with a major relaunch. It lost audience and saw profits nosedive after it was acquired [...]

Anyone planning to use Twitter as a big focus group should proceed with caution. Twitter has grown up so rapidly that it's possible to suspect, in darker moments, that it [...]

The process of selecting an agency has become much more complex since the rise of digital, with its demand for new and niche skills, and there are pros and cons [...]

Tumri announced that it has integrated its self-service platform with the AppNexus real-time ad platform to offer dynamic creative and offer optimization to AppNexus clients along with custom data integration. [...]

Silo Automated Retailing Systems can be customized to accommodate products of all types, sizes, and shapes. They include transaction data storage and remote retrieval, continuous self-testing and diagnosis, programmable product [...]

Byline: David Austerberry There is some irony in the current state of the supply chain for TV advertising. It got off to a flying start, when stations pioneered the file-based [...]

Byline: MATTHEW CREAMER With "phobias" the category and a Daily Double at hand, Watson, using just a sliver of his immense processing power, made his bet: $1,800, the exact amount [...]

Digital technology has reinvented the businesses of media and marketing, as well as what it means to communicate as individuals and as brands. While we once saw it as a [...]

Byline: IRINA SLUTSKY With microsoft's xbox Kinect, players become human controllers. So why aren't advertisers rushing to harness Kinect's speech-and-movement-recognition technology to get gamers to quite literally interact with their [...]

Byline: Beth Schultz Mark Petroff, CEO at Marketing Associates, a technology-enabled marketing services firm, envisions a day when the reception area at the company's Detroit headquarters features a 60-inch monitor [...]

Brightidea, a provider of cloud-based management, announced that Hanson Dodge Creative, a marketing, branding and technology agency focused on the active lifestyle consumer, has chosen the company's WebStorm platform. In [...]

ROCHESTER, NY | Splash Graphics, Inc., a premier premedia and graphics company located in Willowbrook, IL, has invested in a Kodak*aFLEXCEL NX Digital Flexographic System to expand its business into [...]

Byline: EDMUND LEE Google and Verizon set off a heated round of debate over the contentious issue of net neutrality last month when the two media giants jointly announced a [...]

Scott Seaborn explains why the iAd platform, due to hit the UK this year, offers exciting possibilities for creative agencies. Unless you've been hiding under a rock the past few [...]

Byline: JACK NEFF Tracking the effectiveness of advertising on the web was hard enough. Tracking it in the era of ôwalled gardensö could become that much tougher. The rapid shift [...]

Byline: MARY E. MORRISON ON SITE GAS SYSTEMS designs and manufactures oxygen- and nitrogen-generation systems. The systems enable manufacturers in a number of vertical markets to produce their own oxygen [...]