Back to Search
Start Over
When placing advertising, don't underrate the value of mobile; Consumers are even more attached to their smartphones than you may think, so it only makes sense to reach out where you'll always find them
- Source :
- Advertising Age. November 7, 2011, Vol. 82 Issue 40, p0038.
- Publication Year :
- 2011
-
Abstract
- Byline: KUNUR PATEL Marketers, take note: While you're spending pennies to the TV dollar in mobile advertising, swathes of U.S. consumers are heads-down buried in their iPhones, Androids and BlackBerrys. [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 82
- Issue :
- 40
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.272101498