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Digital Focus: James Devon, MBA - Hit the sweet spot

Source :
Campaign. July 20, 2012, 41
Publication Year :
2012

Abstract

Social brands are increasingly able to appeal to deep-rooted human behaviour patterns at the junction of creative and technical excellence. Social media has become integrated into our lives. In fact, [...]

Details

Language :
English
ISSN :
00082309
Database :
Gale General OneFile
Journal :
Campaign
Publication Type :
Periodical
Accession number :
edsgcl.296976729