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The article reports on the success of the strategy of Chicago, Illinois-based Leo Burnett Co. that focuses on the provision of services to a small list of clients. It notes that the restoration of the company's reputation was made even possible after McDonald's Corp. shifted its national advertising account to the company from Needham Harper & Steers Inc. Chief executive officer (CEO) John V. Kinsella states that the constant flow of Leo Burnett's billings is from their clients.

Most couples don't expect to find much when they tear down walls in a home renovation. [ABSTRACT FROM AUTHOR]

The article features the McDonald's Hamburger University, in Oak Brook, Illinois. The University is said to play a key role in the company's turn-around plan. It started in 1961, at the basement of a McDonald's restaurant. Diana Thomas, the current dean of the university, has coordinated with Ralph Alvarez, McDonald's chief operating officer, for the revitalization of the university. With the company's The Plan to Win, the university became central in the introduction and rolling out of the five-point plan which gives focus on the people, the products, place, price, and promotion.

Presents a speech by former Nevada Senator Paul Laxalt delivered to McDonald's franchisees in Chicago, Illinois on August 17, 1987. Measures of economic value; Increase in employment opportunities in service industries; Contribution of McDonald's to the creation of part-time jobs for young people.

An Illinois man is seeking to form a class around his legal action against a McDonald's restaurant that he alleges used his voice as part of its drive-thru voice recognition system without his expressed consent, as required under Illinois law,... [ABSTRACT FROM AUTHOR]

The article reports on the opening of McDonald's Corp. in Chicago, Illinois that is managed by Ray A. Kroc in 1961. It states that McDonald's Corp.'s drive-ins offer only French fried potatoes and soft drinks but on this limited bill of fare. Kroc expects to ring up sales of 60 million dollars which is enough to give the company's estimated pretax profits of more than 4,000,000 dollars. It also notes that Kroc's business has expanded in Albuquerque, Atlanta, and in Durham, North Carolina.

The article presents a discussion of the reasons why Hamburger University (HU), the McDonald's fast food chain's corporate learning center, has been successful. HU celebrated its 50th anniversary on April 15, 2011, and a brief overview of its history is provided. Its success is attributed to a combination of customer focus, innovation, and alignment with core principles of the business.

This article reports on what can happen when marketing campaigns gain popularity on the Internet. McDonald's Corp. bought a billboard in a parking lot across the street from Wrigley Field in Chicago, Illinois. The sign was a specially engineered sundial that highlighted different breakfast items with a golden arches shadow as the hours of the morning progressed. A photo of the billboard was featured on Chicagobusiness.com, a regional trade site, and was sent all over the Internet.

Reports on the issue concerning the recruitment of John Rogers Jr., a veteran mutual-fund manager and chief executive officer of Chicago, Illinois-based Ariel Capital Management Inc., to become a member of the food chain restaurant McDonald's Corp.'s board. Reason why Ariel is dumping its entire McDonald's shares.

The article reports that U.S. burger giant McDonald's Corp. is likely to open its first coffee bar in Loop, Chicago, Illinois. The coffee house named as McCafé will sell pastries, prewrapped sandwiches and premium coffee. So far McDonald's has not planned the number of coffee houses but it will depend on their overseas success.

Right on the heels of a suit filed in Illinois alleging McDonald's doesn't adequately protect its workers from customer violence, another suit — this one a class action against the brand, has been settled this week after a number of... [ABSTRACT FROM AUTHOR]

The author reflects on the plan of the insular corporate campus of McDonald's Corp. to sell its Big Macs and McMuffins for 55¢ in Oak Brook, Illinois. He asserts that the 55¢ sandwich promotion will cheapen the brand name and lessen the income of McDonald's. He emphasizes that there are better ways to increase its sale by slowing its expansion plan and improving its food quality.

The article focuses on Microsoft Corp.'s advertisement activities during the Comdex trade show in Chicago, Illinois in April 1992. It is observed that the company has put up a giant sign that clicked off the number of copies of its Windows graphics "environment" sold till date. It is suggested that Microsoft Corp. got this idea from McDonald Corp. The show also featured four Microsoft Corp. booths and everything from cups to chocolates had its logo.

The article presents several information on economic, political, and social development. Lawyers, consumer activists, and feminists created a coalition opposing the settlement plan for Dalkon Shield injury claims. An Attorney in Chicago, Illinois failed to convict the alleged bank frauds of the 1984 Continental Illinois National Bank controversy. McDonald's Restaurants Ltd. in Canada and Moscow city council will be penetrating Soviet Union market.

The article focuses on the plan of fastfood restaurant giant McDonald's Corp. to introduce a new beverage menu in Illinois. It states that the restaurant chain is using its beverage portfolio to make it more contemporary and relevant. In addition, McDonald's expects that specialty coffee drinks, fountain options and smoothies will offer an opportunity to increase its revenue.

The article discusses the experience of "Time" periodical Correspondent Edwin Reingold to work behind the counter at a McDonald's branch in Illinois. It discusses the nature of work of the service crews at McDonald's and how they cook the orders of the customers which include fries, burgers and fish sandwiches. It also mentions how Reingold grilled the quarter-pound beef and how he flips the burger.

The article features the new office building of McDonald's Corp. in Oak Brook, Illinois. It states that the office building is probably the tallest structure built from the profits of hamburgers wherein John Cooke, executive vice president and project supervisor revealed that employees have immediately adjusted to their workstations due to its wide-open spaces. It also mentions that the building has a think tank room available for employees who want to take their privacy and a medidation room.

Restaurant chain McDonald's Corp.'s meteoric rise— one of the greatest business success stories of all time — was fueled by hamburgers and french fries, which were peddled first to Chicago, Illinois, then to the U.S., then to the world. For customers with special health considerations, the restaurant can serve up a D-burger or HC-burger with the same speed and smiles with which it delivers burritos and chicken korma burgers. McDonald's also likely will expand its menu to include premade deli sandwiches like those sold by Pret A Manger, the British fresh-sandwich chain in which McDonald's bought a stake in 2001 as part of a broad effort to buttress its main business.

Presents information on an interview with Patricia M. Crull, vice president of training, learning and development at MacDonald's Hamburger University in Oak Brook, Illinois. Crull's views on the company's education culture; Amount of employees trained at MacDonald's; Educational goals of Crull; Detailed information on the interview. INSETS: The interactive conference, by S.B.;Campus tour: Inside Hamburger University, by S.B..

Reports on the decline in the quarterly net income of McDonald Corp. in Oak Brook, Illinois. Factors considered in the decline in margins of the company; Comments by Boston restaurant analyst on the business shape of McDonald; Future plans of the company.

The article reports on the 12th annual "Food for the Body and Spirit" program sponsored by Black McDonald's Operators Association (BMOA) at Malcolm X College in Chicago, Illinois in November 2011. BMOA offered hot meals and free health screenings to individuals and families from 30 homeless shelters as a way of giving back to the commununity. Among attendees include Illinois Congressman Danny Davis, Cook County Board president Toni Preckwinkle, and Cook County Clerk of Circuit Dorothy Brown.

The article features McDonald's vice chairman and CEO Jim Skinner and his business strategy for company based in Oak Brook, Illinois. He plans to maintain the Plan to Win strategy of the firm which focuses on products, people and places. He cites that the strategy resulted to almost 40% growth in sales and quadrupled stock price and dividends. Technomic president Ron Paul stated that Skinner has been successful in bringing new products.

Focuses on the appointment of John Staffen as creative chief for the McDonald's account at DDB Needham Chicago. Plan to retain the McDonald's tagline; Work for the New York Lottery; Push for spots featuring home-run heroes Mark McGwire and Sammy Sosa.

The article presents news briefs regarding restaurants in Chicago, Illinois. Chef Joe Farina and Anthony Gambino of Victory Restaurant Group have opened the Victory Italian restaurant. Michael Olszewski, owner of the now-shuttered Grace restaurant, has sued former employees Curtis Duffy and Michael Muser for allegedly ordering food on the accounts of Grace LLC for events not connected to the restaurant. The Rock 'n' Roll McDonald's restaurant has reopened after a seven-month remodel.

The article reports on the opening of the global headquarters of fast food restaurant operator McDonald in the Fulton Market District in Chicago, Illinois. The city is expected to face the challenge of maintaining the mainstream commercial luster of the company. Also discussed are the implications of the effect of the new headquarters for the reputation of Fulton Market and for the future of companies that will operate in the business district.

The article offers information on a lawsuit against an Illinois McDonald's employee who had allegedly spat at and verbally berated a customer in a drive-through line with no provocation.

The article discusses the challenge faced by corporate attorneys in transforming themselves as businesspeople to generate more profit for their firms. It cites the case of Robert Johnson Esq., managing counsel of Workers' Compensation Practice Group at McDonalds' Corp. in Oak Brook, Illinois. It mentions how Johnson's decision to take a Mini-MBA for In-House Counsel at the Boston University School of Management has benefited him by improving his business proficiencies. It cites three values that his legal department practices to attain success.

The article focuses on the redesigning of fast food giant McDonald's Corp.'s head office building in Chicago, Illinois, as an energy efficient and sustainable building. It informs that the cost of retrofitting the 1980s building was $150,000. The company replaced old fluorescent light fixtures with new ones that are adjustable and installed ceiling tiles that reflected light better. The changes helped cut McDonald's electricity usage by 8% last year.

The article reports on the launching of global packaging by food service retailer McDonald's Corp. in Oak Brook, Illinois. The new packaging will also be launched in foreign countries and it will illustrate the quality ingredients and food prepared at McDonald's. According to the author, the packaging will reflect a global framework and accommodate 21 languages.

A calendar of events for the Chicago, Illinois area in August 2008 is presented which includes a Multisport Expo, a McDonald's Kid Triathlon and an Accenture Chicago Triathlon.

Reports on how Illinois-based fast food chain McDonald's Restaurants Ltd. has managed to survive in places where anti-Americanism is on rise. Number of countries staging political protest against the food chain; Marketing strategy of McDonald's in Yugoslavia during the U.S. bombing campaign against Belgrade in the year 1998; Efforts of the food chain in dealing with anti-Americanism in Saudi Arabia.

Features the Hamburger University, a management training center owned by McDonald's in Oak Brook, Illinois. Details on the trainings offered in the university.

Focuses on the television advertisement campaign 'New Tastes Menu,' launched by McDonalds Corp. in Chicago, Illinois. Budget of the campaign; Concept of the advertisement; Presentation of items in unique and comical way.

The article reports on the proposal filed by Chicago, Illinois developer Sterling Bay with the city for a 19-story hotel at the northeast corner of Washington Boulevard and May Street, just west of the McDonald's project, as of April 2017. Sterling Bay is also building Ace Hotel at 311 N. Morgan Street that is scheduled to open in September. Sterling Bay is seeking a zoning change with the city for the hotel that will involve community meetings and require approval by Alderman Walter Burnett.

Reports on the reduction of John Staffen's administrative role in advertising agency, DDB Worldwide, to give him more time to execute his creative duties for the McDonald's account. Hamburger chain client's demand for a daily creative executive's presence in Illinois; Staffen's relationship with Roy Bergold, vice president-creative at McDonald's.

Reports plans of appointing John Cywinski as vice president of McDonald's in Oak Brook, Illinois. Role of Cywinski in promoting alliance between McDonald's and Disney; Career highlights; Personal background; Marketing plans of McDonald's.

Features Shirley Rogers, dean of McDonald Corp's Hamburger University in Oak Brook, Illinois. Rogers' career background; The two-week Advanced Operations Course; More.

Reports on news and developments related to healthcare in the United States as of July 17, 1995. Joint venture of hospital supplier Medline Industries and McDonald's Corp. in giving pediatric attire and medical supplies decorated in McDonald characters; Successful intestinal surgery of Lincoln Park Zoo gorilla.

The article offers information on the involvement of Steve Foglesong, a cattleman and rancher from Fulton County, Illinois, and his family in a new advertisement campaign of McDonald's Corp. It states that McDonald's Corp. has interviewed other cattlemen and other families for the campaign before deciding on the Foglesong family. Moreover, it notes the use of cattle's beef from Foglesong's ranch to McDonald's Corp.'s sandwhiches.