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SWOT Analysis.

Source :
McDonald's Corporation SWOT Analysis; May2006, p5, 3p
Publication Year :
2006

Abstract

Provides a business analysis of Oak Brook, Illinois-based McDonald's Corp., the world's largest foodservice retailing chain, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including diversified geographic presence and strong operational capabilities; Weaknesses, including its weak revenue growth and lower operating income in Europe and Canada; Opportunities for improvement, including franchisee-operated restaurants and growth of India and China; Threats to the company, including intense competition and growing health consciousness.

Details

Language :
English
Database :
Complementary Index
Journal :
McDonald's Corporation SWOT Analysis
Accession number :
21193384