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Sales Tip: How to use customer relationship marketing to your benefit An easy way to start customer relationship marketing (CRM) is to scan a copy of your company's latest promotional [...]

SOCIAL PROSPECTING, QUITE SIMPLY, IS THE USE OF SOCIAL ENVIRONMENTS TO IDE NTI FY, meet and grow relationships with qualified prospects. I The technique is widely used by financial advisers [...]

For years, that crinkly cupcake wrapper or the familiar pop top on those potato crisp tubes has been the best ways to get a fresh product from the store shelves [...]

[ILLUSTRATION OMITTED] If there is one lesson from Chain Leader's Driving Traffic research, it is that restaurant chains are willing to try any number of ways to increase customer counts [...]

Almost every bank marketer has had the experience in which a senior manager requests that a positive stow be placed in the local newspaper--usually on the latest topic serving the [...]

As almost every experienced franchisor will tell you, the single biggest mistake made by novice franchisors is awarding franchises to marginally-qualified candidates. The temptation is easy to understand. When the [...]

When the economy and housing market are slumping, it becomes even more critical for home improvement retailers to take proactive steps to keep sales and profits moving in the right [...]

Two competing sociological perspectives regarding the effect of customer trust in the broader context are tested. The perspective that trust in the context replaces trust in individual firms and the perspective that trust in the context fosters and legitimates trust in firms is tested. It is found that trust in firms and their representatives is a needed mediator of trust in the broader context.

Upselling. There's something off-putting about the word. In restaurants, it conjures up the image of an insincere waiter laying it on thick. 'Upselling has some negative connotations,' concedes Hard Rock [...]

The effects of customer relationship marketing on customer loyalty and satisfaction are presented.

The effects of relationship marketing on customer satisfaction and loyalty in retail trade are presented.

'The customer is king.' This phrase has become something of a mantra for retailers during the last several years, but many fail to support it with their behaviors or systems. [...]

A study examining the effect of electronic banking system on customer relations of the bank is presented. Bank's customers generally prefer a personal level interaction. Consequently, bankers tend to adopt marketing strategies that establish a relationship with the customer. However, these social marketing methods are based on activities.

Banks offer superior service to their high net-worth individuals, which ensures a long-term relationship with these people. Financial services also have clients who are interested essentially in transaction-based services. Allocating resources simultaneously to both relationship and transaction marketing requires strategic planning. A study conducted on a bank indicates that the bank was more focused on sales and promotion rather than planning effective resource allocation.

Measuring customer profitability for marketing purposes has long been problematic. Is one system better than the others? ABA Bank Marketing magazine spoke with experts who offered slightly different perspectives on [...]

CUSTOMER RELATIONSHIP MANAGEMENT IS THE FUTURE FOR TRADITIONAL TRAVEL RETAILERS. IT'S A STRATEGY THAT LETS THEM TAKE THEIR INTRINSIC ADVANTAGE OVER THE MEGA ONLINE RETAILERS--A PERSONAL RELATIONSHIP WITH THEIR CUSTOMERS--AND […]

To do justice to this subject matter, one must make reference to Arthur Miller's legendary play entitled, 'The Death of a Salesman.' To refresh your memory, Miller won a Pulitzer […]

Strained Realtionshi Some banks recently have been bad-mouthing customer relationship mangement (CRM). But maybe the real difficulty is that they didn't clarify their goals before trying to implement it. A [...]

My mother was a woman before her time. As a young boy in the early 60s, I was continually mortified as she would ask store clerks everywhere, 'Will this item [...]

When asked to discuss a case involving premium lenses and add-ons, optician Amy King talks about a female patient who came in for an eye exam and then chose to [...]

Though some might feel that shopping at Neiman Marcus is a reward in itself, the company does go the extra mile to entice, educate and reward customers with a number [...]

An anonymous agency CEO calls for marketers to treat their agency partners with more respect. Here's a radical thought: better creative work builds brands. And better work is almost always [...]

Claudio Pinkus, Jeeves Solutions A Division of Ask Jeeves, Inc. In an attempt to improve self-service and automate contact centers through customer relationship management (CRM) applications, most companies have viewed […]

Consumers may hate it when their favourite brands change but they will also drop your brand from their shopping list if you fail to meet their changing needs (MWlinks.co.uk/MarketingUturn). A [...]

As brands adapt to survive in an increasingly multichannel world, the modern marketer must adapt their approach to engaging with consumers, Malcolm Poynton believes. The relationship between creativity and commerciality [...]

Byline: Dan Clark Some people are waiting for the next shoe to drop. The first shoe of economic woe is the mortgage mess. That's still not cleaned up and back [...]

An automotive purchase is not taken lightly. Brand strategy plays a crucial role in selling cars, but marques must focus on customer care, the actual brand experience and the personal [...]

We all know that marketing is primarily a numbers game. What was the response rate for your last campaign? How strong is your customer sat score? Whatas the ROI of [...]

Byline: JENNA TELESCA Effective displays that contrast colorful product, use playful themes, and highlight nutrition and cooking information can grab customer attention and boost fruit and vegetables sales. So, David [...]

Byline: Barry Kirk Most marketers tend to fall into one of two generalized categories: Luddites who never met a direct-mail campaign they didn't like, and Technophiles who can't wait to [...]

Byline: LOIS BRAYFIELD Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants, especially those [...]

Byline: CHAD GIDDINGS The evolution of marketing is well documented. The success of AMC's TV series 'Mad Men' highlights and romanticizes the earlier days of mass marketing and advertising. Set [...]

JetBlue flight attendant Steve Slater's career-ending slide down the air chute in early August generated an extraordinary amount of media attention for what was essentially a bad day at work [...]

JetBlue flight attendant Steve Slater's career-ending slide down the air chute in early August generated an extraordinary amount of media attention for what was essentially a bad day at work [...]