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Automotive brands need to focus on their CRM strategy

Source :
Marketing Week. January 19, 2012, 14
Publication Year :
2012

Abstract

An automotive purchase is not taken lightly. Brand strategy plays a crucial role in selling cars, but marques must focus on customer care, the actual brand experience and the personal [...]

Subjects

Subjects :
Customer relationship management -- Methods
Automobile industry -- Customer relations -- Marketing -- Services
Company marketing practices
Customer relationship management
Automobile Industry
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.277578354

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