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Movie theaters' suicide-by-advertising with income from abusing customers

Authors :
Rotfeld, Herbert Jack
Source :
Journal of Consumer Marketing. July, 2006, Vol. 23 Issue 7, p480, 3 p.
Publication Year :
2006

Abstract

Advertising and customer relationship management strategies adopted by cinema exhibitors are evaluated.

Subjects

Subjects :
Advertising -- Management
Customer relationship management -- Methods
Motion picture industry -- Marketing
Customer relationship management
Company business management
Company marketing practices
Advertising, marketing and public relations

Details

Language :
English
ISSN :
07363761
Volume :
23
Issue :
7
Database :
Gale General OneFile
Journal :
Journal of Consumer Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.155757898

Tools

Authors Abstract Subjects Details