A dozen ways to present premium lenses and add-ons: techniques your opticians use to please and retain patients

Authors :: Kirby, Jennifer
Source :: Review of Optometry. May 15, 2004, Vol. 141 Issue 5, p25, 3 p.
Publication Year :: 2004
Abstract: When asked to discuss a case involving premium lenses and add-ons, optician Amy King talks about a female patient who came in for an eye exam and then chose to [...]

Subjects :: Company business management
Company marketing practices
Customer relationship management
Opticians -- Marketing
Opticians -- Management
Ophthalmic lenses -- Marketing
Customer relationship management -- Methods

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