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The catalog's evolution

Authors :
Brayfield, Lois
Source :
Multichannel Merchant. March 1, 2011, Vol. 28 Issue 2
Publication Year :
2011

Abstract

Byline: LOIS BRAYFIELD Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants, especially those [...]

Subjects

Subjects :
Customer relationship management -- Methods
Mail-order industry -- Management -- Marketing
Company marketing practices
Customer relationship management
Company business management
Advertising, marketing and public relations
Business
Retail industry

Details

Language :
English
ISSN :
15548961
Volume :
28
Issue :
2
Database :
Gale General OneFile
Journal :
Multichannel Merchant
Publication Type :
Periodical
Accession number :
edsgcl.249819932

Tools

Authors Abstract Subjects Details