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Your search keyword '"Business-to-business advertising -- Case studies"' showing total 16 results
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16 results on '"Business-to-business advertising -- Case studies"'

1. Orange Marketing Earns Prestigious HubSpot Onboarding Accreditation

Subjects
Business-to-business advertising -- Case studies, Electronic commerce -- Computer programs, Electronic commerce software, Business, News, opinion and commentary
Abstract

Leading HubSpot Diamond Partner Orange Marketing Meets Extensive HubSpot Onboarding Accreditation Requirements NEWPORT BEACH, Calif., March 2, 2023 /PRNewswire-PRWeb/ -- Orange Marketing, specializing in HubSpot sales, marketing, and services implementation [...]

Published
2023

2. Anteriad Delivers Full Slate of Thought Leadership at Forrester B2B Summit North America 2022

Subjects
Business-to-business market -- Case studies, Business-to-business advertising -- Case studies, Business to business market, Banking, finance and accounting industries, Business
Abstract

Rye Brook, NY, May 02, 2022 (GLOBE NEWSWIRE via COMTEX) -- Anteriad today announced their agenda as titanium sponsors at the Forrester B2B Summit North American 2022, taking place May [...]

Published
2022

3. CONTENTGINE ANNOUNCES ITS B2B VENDOR CONTENT LIBRARY HAS REACHED OVER 500,000 CURATED PIECES

Subjects
Business-to-business market -- Case studies, Business-to-business advertising -- Case studies, Business to business market, Business, News, opinion and commentary
Abstract

RENO, Nev., Dec. 17, 2021 /PRNewswire/ -- Contentgine, The world leader in Content Based Marketing, announced today that its collection of case studies and other B2B vendor content has reached [...]

Published
2021

4. Networked (interactive) position: a new view of developing and sustaining competitive advantage

Author

Awuah, Gabriel Baffour and Gebrekidan, Desalegn Abraha

Subjects
Sandvik AB -- Management, Steel industry -- Case studies, Steel industry -- Social aspects, Home appliances -- Case studies, Home appliances -- Social aspects, Business-to-business advertising -- Case studies, Business-to-business advertising -- Social aspects, International business enterprises -- Case studies, International business enterprises -- Social aspects, Business consultants -- Case studies, Business consultants -- Social aspects, Heating, ventilation, and air conditioning industry -- Case studies, Heating, ventilation, and air conditioning industry -- Social aspects, Actors -- Case studies, Actors -- Social aspects, Actresses -- Case studies, Actresses -- Social aspects, Cleaning machinery and appliances industry -- Case studies, Cleaning machinery and appliances industry -- Social aspects, Marketing research -- Case studies, Marketing research -- Social aspects, Company business management, Business, Business, general, Business, international
Published
2008

5. New frontiers: case studies in social media marketing: eight examples of how publishers-from big consumer to small b-to-b--are creating new outlets for clients

Author

Kinsman, Matt and Botelho, Stefanie

Subjects
Facebook (Website) -- Marketing, Social media -- Case studies, Business-to-business advertising -- Case studies, Publishing industry -- Case studies, Social networks -- Case studies, Company marketing practices, Publishing industry, Business, Twitter (Online social network) -- Marketing
Abstract

It's inevitable that the pursuit of 'integrated' advertising now includes a heavy dose of social media. It's not something to be taken lightly. Publishers walk the ad/edit line in print [...]

Published
2011

6. Perks WW Channel to Present Case Study on Channel Incentives Automation and Participate in Panel Discussion at B2B Marketing Exchange 2020

Subjects
Business-to-business market -- Case studies, Business-to-business advertising -- Case studies, Business to business market, Business, News, opinion and commentary
Abstract

As a Gold Sponsor of this year's conference, Perks WW Channel will exhibit at booth #407, offering a platform demo. LITTLE ROCK, Ark., Feb. 11, 2020 /PRNewswire/ -- Perks WW [...]

Published
2020

7. Best Buy for Business builds data powerhouse; case study

Subjects
Best Buy Company Inc., Telemarketing -- Case studies, Consumer electronics industry -- Case studies, Specialty stores -- Case studies, Customer relationship management software -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business, Consumer electronics industry, Customer relationship management software, Case studies
Abstract

Byline: CAROL KROL When consumer electronics retailer Best Buy Co. introduced its b-to-b unit four years ago, it did not have a business marketing strategy. The $40 billion company lacked [...]

Published
2008

8. 'Computerworld' enters middle age; Weekly magazine has richer audience following strategic cuts in circulation

Author

Schwartz, Matthew

Subjects
Computerworld (Periodical) -- Advertising, Trade journals -- Case studies, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business, Advertising, Case studies
Abstract

Byline: MATTHEW SCHWARTZ ***** Correction: Computerworld's run-of-paper advertising increased 12% in this year's second quarter. A story in the Sept. 9 issue (Business Media, page 15) gave an incorrect time [...]

Published
2002

9. Intel 'Yes' campaign targets b-to-b execs; Following success of 'Intel inside,' company touts its reliability in turbulent times

Author

Callahan, Sean

Subjects
Intel Corp. -- Advertising -- Management, Semiconductor industry -- Advertising -- Case studies, Business-to-business advertising -- Case studies, Marketing industry -- Management -- Case studies, Advertising, marketing and public relations, Business, Semiconductor industry, Semiconductor device, Company business management, Management, Advertising, Case studies
Abstract

Last month, Intel Corp., an aggressive trailblazer in technology marketing, launched the largest strictly b-to-b advertising campaign in its history. The Santa Clara, Calif.-based technology company has used its innovative [...]

Published
2002

10. '3M hears you' - being a good listener pays off

Author

Lacey, Diane

Subjects
3M Co. -- Marketing, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business
Abstract

3M marketing strategy aims to cover the breadth of 3M's products by linking them up with consumer needs. This supplanted some 30 logos used before in advertising. Started in 1982 in the print media, the program is seen as possibly leading to TV advertising., Crystallizing the corporate image is no mean feat when a company markets tens of thousands of products -- too many for even the most conscientious salesman to remember, not to [...]

Published
1984

11. No stranger should ever call on a stranger

Author

Raddock, Steve

Subjects
Automatic Data Processing Inc. -- Marketing, Computer services industry -- Marketing, Business-to-business advertising -- Case studies, Advertising, marketing and public relations, Business
Abstract

The McDonald's of data processing. It's a fitting description for New Jersey-based Automatic Data Processing, Inc. (ADP), which became the world's largest independent computer services company by using some ingredients [...]

Published
1984

12. Impact, Integrity And Integration Are Key In B2B Marketing Success

Subjects
Business-to-business market -- Case studies, Business-to-business advertising -- Case studies, Business to business market, Business, News, opinion and commentary
Abstract

DALLAS, Aug. 7, 2013 /PRNewswire/ -- For B2B marketing success today, communication techniques with impact - like video and interactive demos - and sources with integrity - like social posts [...]

Published
2013

13. Building profits with relationship marketing

Author

Hughes, Arthur Middleton

Subjects
Business-to-business advertising -- Case studies, Database marketing -- Case studies, Manufacturing industry -- Marketing, Advertising, marketing and public relations, Business
Abstract

B-to-B test program shows increased orders for manufacturer We all believe that building a relationship with customers should result in increased retention, repurchases, average order size, sales and profits. But [...]

Published
1999

14. SmartBear Marketing Expert to Give Awesome Advice on Spicing Up Mobile Marketing Campaigns at B2B Marketing Forum

Subjects
AT&T Inc., Intel Corp., Software -- Case studies, Semiconductor industry -- Case studies, Electronic marketing -- Case studies, Telecommunications services industry -- Case studies, Marketing research -- Case studies, Business-to-business advertising -- Case studies, Communications industry -- Case studies, Semiconductor industry, Telecommunications services industry, Software quality, Business, Business, international
Abstract

Jeanne Hopkins Invites Successful Marketers from Unleaded Communications, AT&T and Intel to Panel, 'Three B2B Mobile Case Studies that Will Inspire You' - Friday, October 5, 2012 - Boston, MA [...]

Published
2012

15. NorCal BMA Presents The Art of Corporate Transformation: A Case Study From Kodak Corporation

Subjects
Photographic industry -- Case studies, Business-to-business advertising -- Case studies, Business, Business, international
Abstract

SAN JOSE, Calif. -- Northern California Business Marketing Association (http://www.norcalbma.org), Silicon Valley's premier business-to-business (B2B) marketing organization, announced today its April 25, 2007 luncheon program. 'The Art of Corporate Transformation: [...]

Published
2007

16. Marketing Case Study: B2B Print Is the Center of the Action as Echolab 'Redefines' Itself and Its Customers

Subjects
Business-to-business market -- Case studies, Video equipment industry -- Case studies, Business-to-business advertising -- Case studies, Publishing industry -- Case studies, Business to business market, Publishing industry, Advertising, marketing and public relations, Business
Abstract

Publishers who are seeing more of their advertising business migrate to the frequently less profitable Internet are always cheered when an advertiser speaks publicly about the power of B2B print [...]

Published
2006

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