Back to Search Start Over

No stranger should ever call on a stranger

Authors :
Raddock, Steve
Source :
Marketing & Media Decisions. April, 1984, Vol. 19, p50, 5 p.
Publication Year :
1984

Abstract

The McDonald's of data processing. It's a fitting description for New Jersey-based Automatic Data Processing, Inc. (ADP), which became the world's largest independent computer services company by using some ingredients [...]

Subjects

Subjects :
Automatic Data Processing Inc. -- Marketing
Computer services industry -- Marketing
Business-to-business advertising -- Case studies
Advertising, marketing and public relations
Business

Details

ISSN :
01954296
Volume :
19
Database :
Gale General OneFile
Journal :
Marketing & Media Decisions
Publication Type :
Periodical
Accession number :
edsgcl.3206937

Tools

Authors Abstract Subjects Details