Marketing Case Study: B2B Print Is the Center of the Action as Echolab 'Redefines' Itself and Its Customers

Source :: Min's B to B. Jan 30, 2006, Vol. 9 Issue 5
Publication Year :: 2006
Abstract: Publishers who are seeing more of their advertising business migrate to the frequently less profitable Internet are always cheered when an advertiser speaks publicly about the power of B2B print [...]

Subjects :: Business-to-business market -- Case studies
Video equipment industry -- Case studies
Business-to-business advertising -- Case studies
Publishing industry -- Case studies
Business to business market
Publishing industry
Advertising, marketing and public relations
Business

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