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These days, Rich Cortright is one of a very few auto dealers who stands in his showroom with a genuine smile on his face. Located in the well-heeled village of [...]

At the 2008 Michigan International Auto Show in Grand Rapids last month, Doug Scheer stood on a small stage flanked by a couple of flat screens at the edge of [...]

Pity the auto marketer today who must compete with 300-plus brands, all battling to occupy a unique space on just a handful of established mantles. The safest? Volvo has owned [...]

Joe Driver from Toledo has decided it's finally time for a new car: that all-wheel drive Pontiac Torrent he's been eyeing for months. Fortunately, he's got his down-payment and, like [...]

Like silent sentries on watch, a Saturn Outlook and the GMC Acadia--both fresh from the paint shop and wearing slick coats of gleaming white--guard the front lot of General Motors' [...]

The floor of any custom car show is bound to feature sexy imports and vintage American woodies jacked up and airbrushed down by high-end indie shops. The pimped-out autos on [...]

Like many marketers in the automobile world, Will Travis has a job that's varied, fast-paced, and challenging. Yet despite the success he's had in his field, it's safe to say [...]

If, as some have argued, the secret to securing U.S. market share in the auto industry was to simply build a good-looking car, Toyota would be out of luck. Take [...]

DETROIT -- Lincoln will break a new campaign for its MKS sedan tonight with a three-minute spot, 'MadCrazyLove' -- also the name of the campaign -- running during the Black [...]

DETROIT -- A new alliance between Chrysler and Six Flags Theme Parks will allow the automaker to showcase its Chrysler, Jeep and Dodge vehicles to fun-loving park-goers this summer.The two-year [...]

DETROIT -- Kia continues to emphasize the thriftiness of its product line in times of escalating gas and food prices in a new campaign that breaks today.The automaker will introduce [...]

DETROIT -- Chrysler will launch two campaigns over the next week, accompanied by a new customer-centric corporate tagline: 'If you can dream it, we can build it.'A TV spot in [...]

DETROIT -- Porsche will show off its sense of humor in a new campaign that focuses on the Boxster and the Cayman.The campaign, 'Engineered mischief,' is the first from Cramer-Krasselt, [...]

DETROIT -- Struggling Volkswagen will harken back to its German roots as 'the people's car' in its new ad campaign breaking next month.The effort, tagged 'It's what the people want,' [...]

DETROIT -- Chrysler did not buy into the national TV advertising platform on Fox on Super Bowl Sunday. But the carmaker said today it would still take advantage of the [...]

NEW YORK -- Audi's first Super Bowl spot since 1991 will use one of the themes, if not scenes, from the classic movie The Godfather. The spot will run during [...]

DETROIT -- Did Audi have the classic Simple Minds' song, 'Don't You (Forget About Me),' in mind--or was it Black Sabbath's 'Iron Man'--when the company decided to purchase a 60-second [...]

NEW YORK -- Audi will be an advertiser on Fox's broadcast of Super Bowl XLII. Toyota, which advertised during this year's game in February, will also return. Audi will feature [...]

DETROIT -- Import car manufacturers were more cost-efficient in attracting shoppers last year through their advertising, according to data coming next week from Compete, a Boston-based research firm. Foreign-based companies [...]

NEW YORK -- Tim Ellis, Volvo's global advertising director, will be Volkswagen's new vp of marketing. He replaces Kerri Martin, who left in January. Ellis came to Volvo from the [...]

DETROIT -- The new Chevrolet Malibu will be positioned as 'The car you can't ignore.' The goal is to capture some of the 700,000-plus consumers who buy a Toyota Camry [...]

DETROIT -- Volkswagen will replace David Goggins as director of product and marketing strategy after just 14 months, per sources. Goggins will join Kerri Martin, VW's ex-director of brand innovation, [...]

DETROIT -- Hyundai's new brand campaign launches Monday, but will not mention the brand in hopes of deflecting what it has called a misperception of Hyundai as a cut-rate automaker. [...]

NEW YORK -- BMW Mini drivers, already known as ready to engage with anything MINI-related, will find themselves greeted by name on personal message boards in four major cities. It [...]

DETROIT -- Audi will address the U.S. market next year with an enhanced emphasis on Sun Belt markets as it retools its marketing approach with a more splashy and brash [...]

It sounds almost nonsensical, but even though the U.S. auto industry leads all industries in layoffs, it soon may face an acute labor shortage. The problem: There is a huge [...]

BESIEGED BY POOR RATINGS, recalls and failed ad campaigns, 2007 was a tough model year. Overall U.S. auto sales have dipped to around 16 million units, down about 500,000 units [...]

BUICK MAY WANT TO CLEAR OUT some rooms at the 'old age' auto brand rest home. Lexus is coming. The average age of the Lexus shopper is 54, just a [...]

In April, BMW North America named Jim O'Donnell, a gritty, hard talking Scotsman, president. O'Donnell took over from the elegant, diplomatic, and also Scottish, Tom Purves, who is now the [...]

When Toyota unveiled Scion at auto shows in 2002-03, Jim Farley, who then was a vp at the company, proclaimed, 'We're about providing Generation Y with concepts that stand out [...]

General Motors said Monday that it has dropped the curtain on advertising during the Academy Awards and the Emmys as part of the company's efforts to slash its ad spending [...]

WHEN YOU HAVE A product created for tight wallets, now is the time to make sure everyone knows about it. So Kia, armed with a coterie of gas sippers and [...]

For a period of nine months, between September 2007 and the end of May 2008, Steve Wilhite, the man who brought us the 'Drivers Wanted' campaign in 7995 at VW [...]

THE DETROIT THREE'S muscle cars are going on a diet, and may even lay off the weights for a while. Case in point: When Chrysler and General Motors announced the [...]

Henry Ford famously said something to the effect of, 'Any customer can have a car painted any color that he wants so long as it's black.' Today, Scott Mellin, CEO [...]

AT A TIME WHEN GAS PRICES are climbing higher than Mt. Everest and motorists are exiting their large vehicles as if they were on fire, Hummer has launched an outdoorsy [...]

THE U.S. GOVERNMENT can't control runaway gas prices, but automakers apparently can. As the price at the pump eclipses $4 in many areas, Chrysler, Suzuki and Kia have refined a [...]

Earlier this year, automakers were unsure what would come at them during upfront negotiations with the networks given the ongoing Writers Guild of America strike and the questionable state of [...]

GPS MAKERS ARE WORKING TO NEGOTIATE some curves that they may not have anticipated. Both Garmin and TomTom, the top dogs in portable navigation devices, have taken some hits in [...]

SCOTT KEOGH CMO AUDI AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW, three weeks before the Super Bowl, Scott Keogh was receiving members of the press with a smug aplomb, not [...]

THE STRUGGLING VOLKSWAGEN will harken back to its German roots as 'the people's car' in its new ad campaign breaking next month. The effort, tagged 'It's what the people want,' [...]

LIKE MANY MARKETERS, Hyundai's Joel Ewanick is often overwhelmed with the myriad choices for online media. 'There are endless places and those places are all online,' said Ewanick, who is [...]

We've always loved avant-garde music, from the swooning industrial sounds of Einsttirzende Neubauten to the clanging attack of Neptune (not to mention the soulful street sermons delivered by Fat Albert's [...]

Hyundai had a bumpy ride in 2007. Korean-based executives set a sales goal in North America of 555,000 units. Hyundai Motor North America came up short at 467,009, a 2.5% [...]

LAST FALL, DAVID NORDSTROM was walking the floor of an auto show in Frankfurt, Germany, when he had an epiphany. The vp of marketing for Lexus realized that his competitors [...]

The economy is in a slide. The feds are mandating better gas mileage for all vehicles by 2020. And auto sales are projected to dip to the lowest level since [...]

AUTO MARKETING AND ENVIRONMENTALLY friendly messaging is a tricky mix--just ask Honda and Toyota. Honda, despite being named the greenest car company by the Union of Concerned Scientists for the [...]

STRUGGLING AUTOMAKER Volkswagen is in talks to hire Jan Thompson, the veteran auto marketer let go by Nissan last month, as its CMO. Thompson told Brandweek she is in negotiations [...]

Volkswagen appears to have gone to pot with its new Dieselution Tour. The traveling caravan touts the new clean diesel engine VW is bringing to the states via the Jetta [...]