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As marketplace changes, Hummer maintains message: GM unit stays the course as other large vehicle marketers change direction
- Source :
- Brandweek. June 2, 2008, Vol. 49 Issue 22, p15, 1 p.
- Publication Year :
- 2008
-
Abstract
- AT A TIME WHEN GAS PRICES are climbing higher than Mt. Everest and motorists are exiting their large vehicles as if they were on fire, Hummer has launched an outdoorsy [...]
- Subjects :
- Automobile industry -- Advertising -- Management -- Economic aspects
Energy efficiency -- Economic aspects
Automobiles -- Economic aspects
Advertising, marketing and public relations
Business
Retail industry
Company business management
Automobile Industry
Advertising
Management
Economic aspects
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 22
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179817447