Scott Keogh: the godfather: audi's marketing Don adjusted the attitude of the luxury auto business. hey, show some respect

Authors :: Miller, Steve
Source :: Brandweek. April 7, 2008, Vol. 49 Issue 14, p24, 1 p.
Publication Year :: 2008
Abstract: SCOTT KEOGH CMO AUDI AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW, three weeks before the Super Bowl, Scott Keogh was receiving members of the press with a smug aplomb, not [...]

Subjects :: Automobile industry -- Marketing -- Officials and employees
Luxury automobiles -- Marketing
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Company business management
Automobile Industry
Management
Officials and employees
Marketing

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