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BMW's O'Donnell talks diesel, digital marketing
- Source :
- Brandweek. September 15, 2008, Vol. 49 Issue 32, p11, 1 p.
- Publication Year :
- 2008
-
Abstract
- In April, BMW North America named Jim O'Donnell, a gritty, hard talking Scotsman, president. O'Donnell took over from the elegant, diplomatic, and also Scottish, Tom Purves, who is now the [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 32
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.185331344