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Reports on the return of former state governor Mario M. Cuomo to Albany, New York. Aim of Cuomo to attend a couple of book signing engagements to promote the publication of his book "Why Lincoln Matters: Today More Than Ever"; Reunion between Cuomo and his former staff members; Reflection of the period during his elected years in office; Changes encountered during the Albany trip.

Reports on the efforts of the businessman William Vaschetta, owner of the French cookery restaurant Chez Napoleon, in boosting its business. Attribution of the reduction of restaurant patrons due to the poor economy and anti-French sentiment related to the Iraq-war; Strategy of Vaschetta to plead to longtime customers about the restaurant's highlights and cookery; Citation of the closure of other French restaurants in the New York City.

The article highlights the Good Housekeeping Research Institute, which opened in October 2006 and is located in the Hearst Tower in New York City. The Institute will research and test household products in order to reinstitute the use of the Good Housekeeping Seal of approval, which is extended to advertisers who successfully pass their tests. Various experts share their perspectives on "Good Housekeeping"'s strategy to renew its image for a younger generation.

The article reports on the strategies used by real estate agents to address the shortage of apartments for sale in New York City in 2013. It says that one tactic is sending letters to all two-bedroom apartments to persuade their owners to sell. It notes that other brokers looked on potential homeowners who want to move into smaller dwellings. INSET: Buyer Rivalries Resume.

The article reports on the marketing strategies of several firms in the U.S. following the Hurricane Sandy. It states that some firms were criticized for capitalizing on the hurricane by launching advertisements that were deemed insensitive by consumers including one by American Apparel Inc. which launched a Hurricane Sandy sale on Twitter. It details Procter and Gamble Co.'s decision to dispatch a truck in New York City that offers free batteries and access to mobile device chargers.

Amgen said Monday that it had set aside $780 million to settle various federal and state investigations and whistle-blower lawsuits accusing it of illegal sales and marketing tactics. Amgen said it had reached an agreement in principle to settle criminal and civil investigations that had been under way for several years by the United States attorney offices in Brooklyn and Seattle. [ABSTRACT FROM PUBLISHER]

THROUGH the decades, marketers have veered between ''Think global, act local'' and ''Think local, act global.'' At one point, someone even coined a portmanteau word, ''glocal,'' which sounded like a variety of the Glo-Coat brand of floor wax sold by S.C. Johnson. Now, the pendulum seems to be veering toward marketing that is focused locally. It is particularly true as new technologies like local search make it easier to concentrate on the grass roots in a hyperlocal way. An example of the trend is a campaign being introduced for the Christmas shopping season by NYC & Company, the city's tourism organization. [ABSTRACT FROM PUBLISHER]

J.C. PENNEY has broken free of its suburban parking area to invade Herald Square, and the most frequent question on New York's collective lips seems to be: Why? Why would this perennially square department store bother to reanimate itself in Manhattan -- in the sleekest, scariest fashion city in America -- during a hair-raising economic downturn, without taking the opportunity to vigorously rebrand itself? Why would this dowdy Middle American entity waddle into Midtown in its big old shorts and flip-flops without even bothering to update its ancient Helvetica Light logo, which for anyone who grew up with the company is encrusted with decades of boring, even traumatically parental, associations? [ABSTRACT FROM PUBLISHER]

This article features fashion designer Douglas Hannant and his strategy to beat the global financial crisis. It explains the impact of the crisis on the sales of high-end fashion designers and stores such as Neiman Marcus and Saks Fifth Avenue. Hannant has come up with a strategy of offering fashion shows with dinners and wine.

The article reports on the opening of designer Edwing D'Angelo's in-shop store at Edge*nyNOHO in New York City, New York. Anheuser-Busch Budweiser Select sponsored the event, which featured D'Angelo's spring '09 collection. According to Debbie Brennan, director of Edwing D'Angelo, the opening is part of their new marketing strategy to increase visibility in New York City.

The article deals with advertising technologies that enable marketers to personalize in-store advertisements based on the products purchased by consumers. Dunkin' Donuts tested the technologies in Buffalo, New York, while Procter & Gamble conducted its test in Germany. According to marketing executives, more studies should be conducted to determine which the best advertisement to display in stores. Andy Murray of Saatchi & Saatchi X expresses his doubts on the effectiveness of the technologies.

Information about the topics discussed during the Digital Music Forum East in 2008 in New York City is presented. It highlights a discussion on the profits from the want of a beat, a rhythm and melody, and views from powerhouse executives on how to meet audiences and keep the sales rolling on. It also highlights an interview done by Jim Griffin, managing director of One House, with Michael Robertson, founder of MP3.com.

The article offers information on the plan of ING, the Netherlands-based financial services company, to attach itself with the New York City Marathon in 2003. It is noted that the decision was taken by the company to establish its identity in the U.S. It is stated that in 2001, when ING started its operation in the U.S., people were not aware whether it is a banking firm or an insurance company, and the move helped them to establish their identity.

The article offers information on Andy Chaudhari, owner of 7-Eleven Inc., and his marketing strategy of popularizing his products on the television series "The Simpsons." Chaudhari receives several telephone calls about Buzz Cola, Sprinklicious doughnuts, Squishees and other "Simpson" products sold at his stores, 7-Eleven, in New York City. He has created Apu, a character, whose cutouts are present at his 42nd Street store. He has learnt to emphasize customer service and never run out of stock.

The article focuses on the opening of a luxurious restroom complex in Times Square, New York City. The complex was inaugurated by actress Doris Roberts recently. The complex is installed by the Charmin brand of toilet paper. Michael R. Bloomberg, Mayor of the city, was impressed by Charmin's marketing strategy. Charmin is a part of Procter and Gamble Co. The event got extensive media coverage. The complex provides theme bathrooms and changing tables for children.

The article focuses on the marketing strategy embarked by Fred Goldhirsch in selling his house located in Bedford, New York.

The article reports that Wendy's International Inc. has made an announcement regarding its plan to restore its Super Value Meal that offers 99-cent or a dollar prices in New York City.

Reports on the marketing strategy used by bar manager Sean Barrett to compete in the bar and restaurant business in New York City.

Describes the role of storefronts in the real estate business in New York City. Impact of storefronts on a company's brand; Increase in the presence of brokerages at the street-front level; Importance of storefront offices for firms.

Highlights ABC Carpet & Home, a home furnishings store in New York City. Physical description; Marketing concept; Services offered to women.

Focuses on the popularity of lingerie displays as merchandising strategies employed by departments stores in New York. Influences of the concept; Increase in lingerie sales; Response of shoppers to the trend.

Reports that Mortimer B. Zuckerman, owner of "The Daily News," and Jeffrey Epstein, a Wall Street financier, agreed to finance "Radar," a celebrity and pop culture magazine. Background on negotiations for the magazine; Approach of "Radar" to celebrity and culture; Outlook for the first issue under new ownership; Comments of Zuckerman, Epstein and Maer Roshan, editor in chief and founder; Focus of the magazine on young, single people in urban areas; Details of the magazine's search for financing.

Reports on the decision of Cramer-Krasselt, an independent advertisement agency, to acquire an agency for its operation on the advertising market in New York. Appointment of Larry Hampel and Dean Stefanides to lead the office; Significance of the advertising market of the state to the multimillion-dollar goal of the company; Company profile of Cramer-Krasselt.

Observes that restaurants in New York City and nationwide are pricing wine for promotion, not profit. The increasing focus on wine as a marketing tool, as well as a prime source of profits; Strategy of restaurants such as Landmarc in TriBeCa in offering creative pricing schemes; Examples of discounts to attract customers, such as special half-price wine nights; How the restaurants compensate for their unusually low wine prices.

Profiles Bethenny Frankel, owner of Bethenny Bakes cookie company in New York. Career history; Personal background; Marketing strategy.

Highlights the 2004 management conference of the American Association of Advertising Agencies Inc. in New York City. Presentation of the results of survey of consumer attitudes; Consideration of the selling strategies; Sponsorship of brand messages and products in the entertainment content of programs or publications.