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School ties.
- Source :
-
Inc. . May2006, Vol. 28 Issue 5, p38-38. 1/2p. - Publication Year :
- 2006
-
Abstract
- The article focuses on the introduction of product-placement marketing by Serchlite Music to Scion Group, a company that manages dorm-style apartment complexes near universities in New York. The companies conducted parties for tenants and gave gift bags. College students have easily adapted to product-placement marketing.
- Subjects :
- *PRODUCT placement
*MARKETING strategy
*COLLEGE students
Subjects
Details
- Language :
- English
- ISSN :
- 01628968
- Volume :
- 28
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Inc.
- Publication Type :
- Periodical
- Accession number :
- 20600165