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Department Stores Discover That, Um, Sex Sells.

Authors :
La Ferla, Ruth
Source :
New York Times. 12/21/2004, Vol. 154 Issue 53070, pB7-B7. 2/3p.
Publication Year :
2004

Abstract

Focuses on the popularity of lingerie displays as merchandising strategies employed by departments stores in New York. Influences of the concept; Increase in lingerie sales; Response of shoppers to the trend.

Details

Language :
English
ISSN :
03624331
Volume :
154
Issue :
53070
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
15725915