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There's been "a huge surge" in B2B companies looking to incorporate AI into their marketing and data strategies, said Kellie Felsten, head of martech and ad tech integration for B2B ad agency The Marketing Practice. As competition grows in the business-to-business space, AI is being used to beef up companies' data strategies to better understand the needs of their individual customers, and then tailor their creative and media buys in new ways. [Extracted from the article]

Presents information on marketing strategies and advertising campaigns of companies and establishments in the U.S. that focused on cultural relevance. Inclusion of Mexican dishes by restaurant chain El Pollo Loco; Establishment of businesses that cater to the GLBT community in the city of Asbury Park in New Jersey.

Examines the demographics of media consumption in the U.S. Emphasis on measures of consumer motivation and behavior; Projected increase of advertising sales; Assessment of the marketing strategy adopted by Procter & Gamble.

Ayaz said the importance of utilizing the entirety of Disney to promote the already popular film was to "launch this movie and showcase this spinoff as a cultural event." The sequel to James Cameron's "Avatar" hit theaters on Dec. 16 - more than a decade after the original won three Academy Awards and grossed more than $2.8 billion at the worldwide box office, an all-time record. Inside Disney's "Avatar" marketing strategy: Sequel was launched with immersive global activations. [Extracted from the article]

Presents information on marketing solutions that respond to consumer behavior in the U.S. Background on "Panache," a magazine created for advertisements targeting affluent readers; Forecasts on the flow of geodemographic segmentation products into the market; Information on competing organizations in the marketing information landscape.

"The AI capabilities can process those millions of possible variables, and come up with the best one", Prior says - a precision, AI-crafted message for each customer. He thinks that's why brand and retail clients like Ulta and Walgreens find consumer retention rates increase several times over using the AI platform versus a non-AI experience. [Extracted from the article]

The article focuses on the BigHeads Network, a virtual agency/consulting firm created by promotion-marketing specialist John Palumbo. The article discusses the ways in which BigHeads Network offers a twist on work marketers traditionally do themselves, such as using non-marketers to generate ideas, and gives examples of companies that have used BigHeads Network to their advantage.

The article discusses the growing trend in brand promotion which incorporates the names of popular U.S. celebrities to product names. Marketing specialists choose stars who are known on a first-name basis, including Regis, Kelly, Rachael, Tyra, Ellen and Phil. Based on a survey conducted by the magazine, Oprah Winfrey and Dr. Phil McGraw are the most bankable celebrity endorsers in the U.S. INSET: THIS YEAR'S PANELISTS.

The article discusses the marketing strategies employed by companies in the U.S. Marketers and businessmen in the country are maximizing the use of various technological developments in their marketing initiatives. They have integrated modern forms of advertising, such as the Internet, into their traditional advertising methods.

Reports on the status of McDonald's as of November 2004. Increase in worldwide sales; Success of its marketing strategies; Remarks from former company chairman and CEO Charlie Bell on the status of the company.

The article discusses the marketing strategies utilized by Internet company Pets.com, which feature the use of a dog sock puppet in advertisements. Key issues discussed include a description of the advertisements for the company that were created by TBWA/Chiat/Day and reasons why the puppet has gained popularity but has not increased the firm's sales. INSET: What should Pets.com do next?.

The article presents a report on the 1999 income of 216 U.S. marketing services agencies. Sales promotion and direct marketing agencies realized a growth in their income during the year. The impact of mergers and interactive marketing on the industry was measured. The report describes how event marketing has become an integrated component of corporate strategies. INSET: Methodology.

DoorDash is looking for a head of ad sales as it plans to build an advertising business that works with global brands on marketing and promotions, according to a job listing on LinkedIn. DoorDash's LinkedIn job description says the head of ad sales will "own, develop and refine the process to successfully close negotiations for marketing and advertising agreements with DoorDash's largest global partners.". [Extracted from the article]

Social and search ads will account for about two-thirds of the digital ad market in 2021, Letang adds. Buoyed by a long-term decline in COVID-19 cases, President Biden's trillion-dollar stimulus package, and a return to regular sports programming, the advertising industry's total 2021 revenue are set to increase 6.4% to $240 billion, according to Magna's new report, released last week. [Extracted from the article]

This article reports on the test marketing of R.J. Reynolds Tobacco Co.'s Eclipse cigarettes in Atlanta, Georgia. Smokers would not be able to buy Eclipse cigarettes in Atlanta convenience stores, supermarkets or tobacco shops even though the city is R.J. Reynold Tobacco's newest test market for the low-smoke brand. Instead, the brand will be available only in an RJR-operated Smokers Lounge in that city's North Point Mall. The Smokers Lounge actually is RJR's second; it opened a similar lounge in Chattanooga, Tennessee, the initial test market for Eclipse.

This section presents a listing of top advertising agencies in the U.S. by sales promotion revenue.

The article discusses the high volume of trade promotional activities launched by U.S. marketers in 1991. Trade promotion accounted for 49.5 percent of total marketing spending in 1991, 25.4 percent was allocated to consumer promotion and the remaining going to media advertising. Marketers have re-evaluated their strategies for reaching consumers. The number of sales promotion agencies rose during the 1990s to meet the demand for marketing services.

The article considers marketing management by Bank of America Corp. A business communication from the company to its current advertising agencies which offered guidance as to what the bank will seek from its review of its advertising account is discussed, particularly the document's emphasis on the need for Bank of America to reposition itself and create a new marketing strategy.

The article examines marketing by the retail trade related to the 2010 Christmas shopping season, focusing on the use of technology in marketing. The use of so-called "group shopping" sales promotions is discussed, as is the use of social media in Internet marketing and increase integration of electronic commerce with their store operations by retail chain stores.

The article examines the marketing concept of "marketing with meaning," in which companies and advertising agencies attempt to create marketing than offers some educational or social value to consumers on its own merits regardless of the product being marketed. The Bridge Worldwide agency, located in Cincinnati, Ohio, is cited as a pioneer of this strategy. It is employed by one of the world's largest marketer of consumer goods, Procter & Gamble.

The article reports that Toyota is bracing itself for a consumer backlash as it comes closer to edging out General Motors as the world's leading automobile manufacturer. Toyota recently created a new position, VP-strategic research, planning, and corporate communications at Toyota Motor North America. Along with the creation of this new role, Toyota has shifted its marketing strategy from an environmental approach to one that shows its commitment and connection to manufacturing in America.

This article profiles automaker Toyota as the 2006 marketer of the year for "Advertising Age." Toyota experienced sales success in 2006 with hybrid cars such as the Prius and the Yaris, despite a sluggish market due to high gas prices. The company has also tried new techniques in its marketing campaigns, moving away from its more conservative advertising past. The article presents statistics related to Toyota's 2006 sales, and discusses the 2006 marketing campaign.

Innovation director and head of multicultural marketing, Diageo Ryan Robertson, 37, is doing double duty at Diageo, overseeing rum innovations and spearheading U.S. multicultural marketing strategy. He assumed rum innovations duties about four months ago after overseeing "new-to-world" vodka brands. [Extracted from the article]

This article chronicles the business model, particularly the marketing strategy, employed by four major brand icons in the U.S. from 1945 to 2005. A strikingly clear lesson is that the message more than the medium counted for Buick, Tide, Pepsi and Heinz, and that innovation was key. For Procter & Gamble, new-product news and continual breakthroughs turned Tide into the $2 billion brand it is today. For Pepsi, its watershed move was to overturn existing logic and market not the product, but the experience to the consumer, birthing the Pepsi Generation. And Heinz's masterstroke has been reinventing the ketchup package and even turning its labels into media.

Reports on the efforts of television networks to promote their television programs on multiple distribution platforms in the U.S. in 2005 Online campaign for Fox's "Prison Break"; Street-level marketing of NBC for "My Name Is Earl" and "Three Wishes"; Cost of on-air promotions of major networks. INSETS: SISTER CABLE NETS TO REPURPOSE ALL 6 NEW NBC SERIES;BIG 6 PROMOTION STUNTS.

Discusses several marketing strategies applied by Dyson to increase sales of their vacuum-cleaner technology. Percentage of vacuums that cost $235 or more which were sold in the second quarter of 2004; Television advertisement for the Dyson vacuum that involved James Dyson, founder of the firm; Reason of consumers of economic groups for buying the vacuum, according to Clare Mullin, global marketing director for Dyson.

Focuses on the direct-to-consumer advertising strategy of pharmaceutical firm Pfizer. Growth within the company; Remarks of one healthcare advertising agency executive on the healthcare marketing of Pfizer; Mission statement of the marketing team of the company.

Focuses on the familiarity strategy as a marketing theme used by several TV shows in the U.S. Views of Janice Marinelli, president of Buena Vista Television, on familiar programs that are brought to market; Importance of sitcoms to TV stations; List of TV programs that will be launched nationally on September 13, 2004.

The article reports on the plan of U.S.-based Kmart Corp. retail chain to revive its BlueLight Special marketing scheme. Kmart chief marketing officer Brent Willis is handing the relaunch of BlueLight with TBWA/Chiat/Day. As part of the program, Kmart will lower prices on household staples from toothpaste to cereal.

The article discusses the marketing strategies and practices of the Home Box Office cable television network in the U.S. Key issues discussed include the increase in the network's subscribers, the success of its original television shows such as "The Sopranos" and "Sex and the City" and its dependence on non-television advertising.

The article highlights the strategies of Internet companies in the United States in reducing advertising and marketing spending in 2000. Industry experts further added that many dot-com companies are wasting their money on marketing while some has commended their strategy of establishing market share and then cutting spending. INSET: Why spending rates are dropping, by Bradley Johnson.

The article reports that advertising agency Campbell-Ewald is departing from its image as a captive General Motors Corp. (GM) shop in the United States in 2000. Key issues discussed include the new advertising accounts outside of GM that were won by the agency, its marketing initiatives and its growth targets and strategies in the advertising market.

This article looks at the efforts made by Alan Cohen, executive vice president-marketing for ABC Entertainment Group, to make the network lead the U.S. television broadcasting. In the 1990s, ABC-TV was a network with an identity problem, but that changed under the leadership of Cohen. And in 1994, the network is in the number one position in the ratings due to some creative marketing strategies and the popularity of prime-time quiz show Who Wants to Be a Millionaire. Apparently, Cohen knows the importance of identity, thus helping ABC to decide what its going to be and who it would attract. The line up of its programs attract specific type of viewers. However, Millionaire is the glue that has bonded viewers to the network.

This article introduces a new media-mix strategy in media planning. The old way of media planning was about picking individual media. New media planning is about picking combinations of media. This increases relevant media choice from a manageable few hundred to an unruly few hundred thousand. Media consolidation has focused sellers on cross media packaging. And the Internet is certainly destined to be a big player in the media mix. Furthermore, media mix is not a selling tool, it is a buying strategy. Media mix gives advertisers a way beating the curve. Where market-driven costs per thousand reflect relatively comparable media value, spending fewer dollars in more media will produce a greater response.

Presents an interview with Antonio Perez, Bojana Fazarinc, and Amy Kelm of Hewlett-Packard (HP), regarding the company's repositioning effort. Challenges faced by HP in the marketing arena; Brand persona of HP; Concept underlying the repositioning effort; Extent of the company's commitment in sponsorship deals; Phases of the HP brand campaign. INSET: A new global ad strategy: 'The garage' hits the road.

Focuses on a report which criticized the marketing efforts of academic medical centers in the U.S. published in the March 28, 2005 issue of the periodical "Archives of Internal Medicine." Academic medical centers which according to the survey released advertisements that placed the interests of the medical center first before the interests of patients; Reaction of academic medical centers to the accusation that they used manipulative advertising campaigns to attract new patients; Other findings of the report.

Focuses on several consumer trends and their implications for marketing in the U.S. Significance of the decreasing number of children staying at home; Factors behind an increase in the ownership of second homes; Statistics on U.S. mobility from 1990 to 2000 according to the U.S. Bureau of Census; Effects of the trends on advertising strategies.

Focuses on the efforts of St. Luke's Medical Center in Milwaukee, Wisconsin to counter competitions from the two specialty heart facilities in the metropolitan area. Information on the marketing strategy of the hospital; Details of the advertising campaign launched by the hospital; Views on the marketing strategy of the hospital.

The article presents information on the marketing strategy of Procter & Gamble (P&G) as of December 13, 1999. Beyond the tonnage of its ad budget, P&G has played a pivotal role in developing four generations of media carrying its ads, from radio to broadcast TV to cable to the Internet. P&G brand management system has been adopted in much of the marketing world; its desire to learn about consumers helped spawn a market research industry and invented such categories as laundry detergents and disposable diapers. The true explosion of P&G marketing didn't occur until nearly 50 years later, in 1931. A promotion director named Neil McElroy authored a three-page memo that defied P&G established one-page only memo convention. marketing functions then handled by the sales force, he argued should be assumed by a brand management team, with one manager for each brand. INSET: P&G Chiefs Pick Favorite Campaigns..

Presents an interview with National Basketball Association (NBA) Commissioner David Stern regarding his marketing plans for the basketball league. Assessment of the league in terms of its marketability and strength; Explanation of the marketing theme-line I Still Love This Game! that was used during the 1998 season's big events; Popular items sold at the NBA Store in New York. INSET: New campaign injects humor into game.

This article reports on the state of Procter & Gamble's diaper business as of August 23, 1999. The company's diaper business is sagging again. After staging a comeback in recent years, Procter & Gamble has stumbled badly, allowing its archrival to open up a wide lead in the $4 billion category. President-CEO Durk Jager has in the past pointed to the resurgence of the company's diaper business as a model for how strong global management and premium-priced products can rekindle growth. Despite a $50 million introductory effort for Pampers Rash Guard, the company's overall dollar share of the diaper category sank in the second quarter.

The article presents news briefs related to advertising. Sporting goods manufacturer Nike will be launching a television commercial from Wieden & Kennedy in January 1995 featuring a new cross-training shoe promoted by baseball player Ken Griffley Jr. The price of Bold power detergent will be lowered by Procter & Gamble Co. by 10% as part of its value pricing strategy. Advertising agency Lowe Direct is expected to handle the $10 million direct marketing account of Mercedes-Benz of North America.

The article examines marketing strategies of the Lark, an American brand of cigarettes, owned and manufactured by Philip Morris USA in the U.S. It mentions that Lark's point of differentiation has historically been that its cigarettes have charcoal granules embedded in the filter, a fact used in marketing to suggest the brand as a healthier alternative.

The article informs that the U.S. Patent and Trademark Office has approved the Campbell Soup Co.'s right to trademark the word "chunky," as of February 2019. As a result, Campbell's Chunky packaging will start to include the registered sign next to the word. In its submission, Campbell pointed out that it has spent more than one billion U.S. dollars in advertising for soup products under the Chunky name since 1988, including its sponsorship of the National Football League (NFL).

The article examines the advertising strategies of American electronic commerce giant Amazon, as of February 2019. Topics discussed include ways in which the advertisement side of Amazon's business topped 10 billion U.S. dollars in revenue in 2018; and the electronic-commerce site's investments in its marketing products, enticing more brands to spend on its platform and promote their products.

The article discusses how the marketers in the U.S. took advantage of lower Arctic temperatures to sell weather related goods. Topics discussed include discounts offered by Anthropologie on cozy products; Patagonia's claims regarding its products; and marketers' plans to cash in on a piece of the polar vortex; and results of the Arctic blast, in which temperatures reached record lows of nearly 50 degrees below zero in many parts of the Midwest and in Northeast U.S.

The article discusses the possible changes on the marketing strategy of home soda-making brand SodaStream under new owner PepsiCo as of November 2018. Also cited are the move of SodaStream to search for a new agency to guide its marketing, the appointment of Maurice Herrera as SodaStream marketing executive, and the comment of SodaStream chief executive officer (CEO) Daniel Birnbaum on their operation.

The article discusses the efforts by upstart brands like Queen V to normalize conversations on topics like menopause, sex, menstrual periods, and female anatomy as a way to market their vaginal and other products. Also cited are such societal trends as the #MeToo movement and Women's March that are helping the companies to position their products as vaginal wellness brands, as well as the comment of female-focused creative agency Fancy's Katie Keating on the developments.