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Stern: All-Star marketer.
- Source :
-
Advertising Age . 11/1/1999, Vol. 70 Issue 45, p1-35. 3p. 2 Color Photographs, 1 Black and White Photograph. - Publication Year :
- 1999
-
Abstract
- Presents an interview with National Basketball Association (NBA) Commissioner David Stern regarding his marketing plans for the basketball league. Assessment of the league in terms of its marketability and strength; Explanation of the marketing theme-line I Still Love This Game! that was used during the 1998 season's big events; Popular items sold at the NBA Store in New York. INSET: New campaign injects humor into game.
- Subjects :
- *MARKETING planning
*MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 70
- Issue :
- 45
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 2489664