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LAST MINUTE NEWS.
- Source :
-
Advertising Age . 12/5/1994, Vol. 65 Issue 51, p2-50. 3p. - Publication Year :
- 1994
-
Abstract
- The article presents news briefs related to advertising. Sporting goods manufacturer Nike will be launching a television commercial from Wieden & Kennedy in January 1995 featuring a new cross-training shoe promoted by baseball player Ken Griffley Jr. The price of Bold power detergent will be lowered by Procter & Gamble Co. by 10% as part of its value pricing strategy. Advertising agency Lowe Direct is expected to handle the $10 million direct marketing account of Mercedes-Benz of North America.
- Subjects :
- *ADVERTISING
*TELEVISION advertising
*MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 65
- Issue :
- 51
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 19121253