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Presents information on marketing strategies and advertising campaigns of companies and establishments in the U.S. that focused on cultural relevance. Inclusion of Mexican dishes by restaurant chain El Pollo Loco; Establishment of businesses that cater to the GLBT community in the city of Asbury Park in New Jersey.

Examines the demographics of media consumption in the U.S. Emphasis on measures of consumer motivation and behavior; Projected increase of advertising sales; Assessment of the marketing strategy adopted by Procter & Gamble.

The article reports on the move of a new 29-storey luxury condominium developers to look for store tenants that will boost apartment prices in the U.S. According to Stu Morden, managing director of Newmark Knight Frank Retail, they are looking for amenities that will appeal to the residents of condominium to grow its sales and profits. However, it is stated that it can be difficult to attract tenants that have the requisite upscale credentials even in luxury buildings.

When developer Francis Greenburger unveiled seven luxury condominiums inside a converted convent on the corner of Mott and Prince streets, he was convinced he had all the ingredients for success, even in a dismal sales market. Faced with a moribund sales market in which high-priced apartments can linger unsold for months or even years, an increasing number of condo developers are becoming landlords and leasing units. [Extracted from the article]

Presents information on marketing solutions that respond to consumer behavior in the U.S. Background on "Panache," a magazine created for advertisements targeting affluent readers; Forecasts on the flow of geodemographic segmentation products into the market; Information on competing organizations in the marketing information landscape.

The article focuses on the BigHeads Network, a virtual agency/consulting firm created by promotion-marketing specialist John Palumbo. The article discusses the ways in which BigHeads Network offers a twist on work marketers traditionally do themselves, such as using non-marketers to generate ideas, and gives examples of companies that have used BigHeads Network to their advantage.

The article discusses the marketing strategies employed by companies in the U.S. Marketers and businessmen in the country are maximizing the use of various technological developments in their marketing initiatives. They have integrated modern forms of advertising, such as the Internet, into their traditional advertising methods.

Reports on the status of McDonald's as of November 2004. Increase in worldwide sales; Success of its marketing strategies; Remarks from former company chairman and CEO Charlie Bell on the status of the company.

The article discusses the marketing strategies utilized by Internet company Pets.com, which feature the use of a dog sock puppet in advertisements. Key issues discussed include a description of the advertisements for the company that were created by TBWA/Chiat/Day and reasons why the puppet has gained popularity but has not increased the firm's sales. INSET: What should Pets.com do next?.

The article presents a report on the 1999 income of 216 U.S. marketing services agencies. Sales promotion and direct marketing agencies realized a growth in their income during the year. The impact of mergers and interactive marketing on the industry was measured. The report describes how event marketing has become an integrated component of corporate strategies. INSET: Methodology.

The article discusses business operations, financial performance, and success of home appliance retailer Appliances Connection under the leadership of brothers, Albert Fouerti and Eli Fouerti. Topics explored include the sales growth recorded by the firm, strategies implemented by the firm to maintain competitiveness such as aggressive pricing and digital marketing, and the online customer satisfaction ratings earned by the company.

This section presents a listing of top advertising agencies in the U.S. by sales promotion revenue.

The article discusses the high volume of trade promotional activities launched by U.S. marketers in 1991. Trade promotion accounted for 49.5 percent of total marketing spending in 1991, 25.4 percent was allocated to consumer promotion and the remaining going to media advertising. Marketers have re-evaluated their strategies for reaching consumers. The number of sales promotion agencies rose during the 1990s to meet the demand for marketing services.

This article reports on the test marketing of R.J. Reynolds Tobacco Co.'s Eclipse cigarettes in Atlanta, Georgia. Smokers would not be able to buy Eclipse cigarettes in Atlanta convenience stores, supermarkets or tobacco shops even though the city is R.J. Reynold Tobacco's newest test market for the low-smoke brand. Instead, the brand will be available only in an RJR-operated Smokers Lounge in that city's North Point Mall. The Smokers Lounge actually is RJR's second; it opened a similar lounge in Chattanooga, Tennessee, the initial test market for Eclipse.

The article considers marketing management by Bank of America Corp. A business communication from the company to its current advertising agencies which offered guidance as to what the bank will seek from its review of its advertising account is discussed, particularly the document's emphasis on the need for Bank of America to reposition itself and create a new marketing strategy.

The article examines marketing by the retail trade related to the 2010 Christmas shopping season, focusing on the use of technology in marketing. The use of so-called "group shopping" sales promotions is discussed, as is the use of social media in Internet marketing and increase integration of electronic commerce with their store operations by retail chain stores.

The article examines the marketing concept of "marketing with meaning," in which companies and advertising agencies attempt to create marketing than offers some educational or social value to consumers on its own merits regardless of the product being marketed. The Bridge Worldwide agency, located in Cincinnati, Ohio, is cited as a pioneer of this strategy. It is employed by one of the world's largest marketer of consumer goods, Procter & Gamble.

The article reports that Toyota is bracing itself for a consumer backlash as it comes closer to edging out General Motors as the world's leading automobile manufacturer. Toyota recently created a new position, VP-strategic research, planning, and corporate communications at Toyota Motor North America. Along with the creation of this new role, Toyota has shifted its marketing strategy from an environmental approach to one that shows its commitment and connection to manufacturing in America.

This article profiles automaker Toyota as the 2006 marketer of the year for "Advertising Age." Toyota experienced sales success in 2006 with hybrid cars such as the Prius and the Yaris, despite a sluggish market due to high gas prices. The company has also tried new techniques in its marketing campaigns, moving away from its more conservative advertising past. The article presents statistics related to Toyota's 2006 sales, and discusses the 2006 marketing campaign.

This article chronicles the business model, particularly the marketing strategy, employed by four major brand icons in the U.S. from 1945 to 2005. A strikingly clear lesson is that the message more than the medium counted for Buick, Tide, Pepsi and Heinz, and that innovation was key. For Procter & Gamble, new-product news and continual breakthroughs turned Tide into the $2 billion brand it is today. For Pepsi, its watershed move was to overturn existing logic and market not the product, but the experience to the consumer, birthing the Pepsi Generation. And Heinz's masterstroke has been reinventing the ketchup package and even turning its labels into media.

Discusses several marketing strategies applied by Dyson to increase sales of their vacuum-cleaner technology. Percentage of vacuums that cost $235 or more which were sold in the second quarter of 2004; Television advertisement for the Dyson vacuum that involved James Dyson, founder of the firm; Reason of consumers of economic groups for buying the vacuum, according to Clare Mullin, global marketing director for Dyson.

Focuses on the direct-to-consumer advertising strategy of pharmaceutical firm Pfizer. Growth within the company; Remarks of one healthcare advertising agency executive on the healthcare marketing of Pfizer; Mission statement of the marketing team of the company.

The article stresses the fact that promotional items can help a business leave a lasting impression. Donna Hall, executive director of the Michigan Promotional Products Association International (PPAI), points out to Tepel Bros,' success to support her claim that giveaways are superior to print, television or radio advertising. The author states that "Wearables" account for the largest percentage, 29.5 percent, of all promo item sales, according to the PPAI. He suggests that business enterprises should look beyond T-shirts and "gimme" caps to button-down oxfords, leather gloves, jackets, socks and women's clothing. An exciting development is the compressed T, the packaging of T-shirts in custom shapes INSETS: GIVING IT AWAY;GIFT SOURCES.

The article reports on the plan of U.S.-based Kmart Corp. retail chain to revive its BlueLight Special marketing scheme. Kmart chief marketing officer Brent Willis is handing the relaunch of BlueLight with TBWA/Chiat/Day. As part of the program, Kmart will lower prices on household staples from toothpaste to cereal.

The article discusses the marketing strategies and practices of the Home Box Office cable television network in the U.S. Key issues discussed include the increase in the network's subscribers, the success of its original television shows such as "The Sopranos" and "Sex and the City" and its dependence on non-television advertising.

The article highlights the strategies of Internet companies in the United States in reducing advertising and marketing spending in 2000. Industry experts further added that many dot-com companies are wasting their money on marketing while some has commended their strategy of establishing market share and then cutting spending. INSET: Why spending rates are dropping, by Bradley Johnson.

The article reports that advertising agency Campbell-Ewald is departing from its image as a captive General Motors Corp. (GM) shop in the United States in 2000. Key issues discussed include the new advertising accounts outside of GM that were won by the agency, its marketing initiatives and its growth targets and strategies in the advertising market.

This article looks at the efforts made by Alan Cohen, executive vice president-marketing for ABC Entertainment Group, to make the network lead the U.S. television broadcasting. In the 1990s, ABC-TV was a network with an identity problem, but that changed under the leadership of Cohen. And in 1994, the network is in the number one position in the ratings due to some creative marketing strategies and the popularity of prime-time quiz show Who Wants to Be a Millionaire. Apparently, Cohen knows the importance of identity, thus helping ABC to decide what its going to be and who it would attract. The line up of its programs attract specific type of viewers. However, Millionaire is the glue that has bonded viewers to the network.

This article introduces a new media-mix strategy in media planning. The old way of media planning was about picking individual media. New media planning is about picking combinations of media. This increases relevant media choice from a manageable few hundred to an unruly few hundred thousand. Media consolidation has focused sellers on cross media packaging. And the Internet is certainly destined to be a big player in the media mix. Furthermore, media mix is not a selling tool, it is a buying strategy. Media mix gives advertisers a way beating the curve. Where market-driven costs per thousand reflect relatively comparable media value, spending fewer dollars in more media will produce a greater response.

Presents an interview with Antonio Perez, Bojana Fazarinc, and Amy Kelm of Hewlett-Packard (HP), regarding the company's repositioning effort. Challenges faced by HP in the marketing arena; Brand persona of HP; Concept underlying the repositioning effort; Extent of the company's commitment in sponsorship deals; Phases of the HP brand campaign. INSET: A new global ad strategy: 'The garage' hits the road.

The article reports that the in-broadcast value for wholesale insurance broker and underwriting manager Burns & Wilcox was placed at 720,630 U.S. dollars of exposure value with PGA Tour champion golfers Webb Simpson and Jimmy Walker. Topics include the brand marketing campaign launched by Burns & Wilcox two years ago, as of 2018, how to calculate the exposure value, and the chief objective of the company's sports marketing strategy.

The article offers information on the moves of retail stores to lure school children in stores in New York during fall of 2012. It states that stores, such as Macy's Inc. and Gap Inc., offer free hair cuts to lure consumers to spend for must-have things that include high technology gears and jeans. Meanwhile, Old Navy Inc. and OfficeMax Inc. had collaborated to get their products in stores on time.

The article reports on Patricia Cruz, executive director of performing arts group Harlem Stage, who spearheaded a complete turnaround of the organization without laying off a single staffer. As reported, she developed marketing plans for everything at Harlem Stage and now the nonprofit organization has finished 2008 and 2009 with a surplus. The organization has paid off more than two-thirds of its debt, and has attracted new board members.

The article reports the move of real estate companies to use magazines and newspapers as part of their marketing strategy. Given example is Douglas Elliman who published two issues of glossy lifestyle magazines featuring photos and articles about designers, musicians, fashion icons and developers. According to MediaWire Daly report, the two issues cost about 1.8 million to 3 million dollars.

The article recognizes Sarah Lafleur, founder and chief executive officer of New York-based online clothing store MM.LaFleur, for her success in the management of the online shopping business as of March 2016. Topics discussed include her marketing strategy with the launch of a bento-box program, profitability from sales since the launch of its bento approach, and her plan to introduce footwear late this year to be a one-stop shop for professional women.

The article reports that from November 20, 2009 luxury handbag company Coach Inc. will start its new holiday marketing strategy. This time the company is going to pay more attention to digital media like blogs, Facebook and Twitter. The company's net sales rose 1.6 percent to 3.2 billion dollars for the fiscal year ended in June 2009 compared with the previous year. The company believes that the credit for its success goes to its chief executive officer Lew Frankfort.

The article focuses on several inexpensive marketing strategies, particularly those used by New York City small business owners. A low-priced service such as the U.S. Postal Service's Click2Mail, helps to design customized direct mailings and apply the precise amount of postage required. Social networking sites are growing into a real marketing alternative for businesses, which can use them to target customers based on their interests. Postcards cost about half as much to email.

The article discusses the marketing strategy of gyms under which they are affiliating with celebrities. It specifically refers to the strategy of 24 Hour Fitness-Derek Jeter gym which recently announced its partnership with the baseball team New York Yankees captain for its entry into the New York market. 24 Hour Fitness-Derek Jeter plans to open two more clubs in the city by the beginning of next year and has more than 700 members at the first location.

The article provides tips on how to handle viral marketing strategy effectively. The author suggests to build an electronic-network, convert customers into marketers and do social networks where networking is a hype such as Facebook Inc., Digg Inc. and YouTube LLC. Furthermore, she states to make the message interesting, while keeping it simple.

The article offers suggestions on how to win business awards. It is suggested that businesses should nominate themselves for awards. It is stated that applying for awards should be considered as part of a company's marketing efforts and strategy, and should be given top priority. It is further suggested that one should go through newspapers, newsletters, and industry publications to know when new awards are announced.

The article reports on the increase of market share of Fresh 102.7, a station owned by CBS Radio Inc., because of its low-key approach and soft music mix aimed at suburban women in the U.S. The radio station ranked number one in 2007 winter which its share climbed from 1.8 in the fall to 3.9. Maire Mason, Fresh general manager, stated that the suburban and upscale audience and advertisers are the reasons of its success.

The article reports that executives focus on ring tone business after observing the 20% decrease of CD sales in the first quarter of 2007 in the U.S. musical industries. The initiative is in line with the industries' goal to recover the decrease sales of CD. Information on the marketing strategies like publishing and touring of products made by the industries are offered.

The article presents information on how business enterprises' charitable works help the business growth and market strategies while providing suggestions for that. It reflects that the charitable efforts provide marketing opportunities and publicity to the business firms, while enhancing their image. The business firms have to select deeds that highlight the strength.

The article reports that top executives of Liz Claiborne Inc. are trying to reposition the company's flagship brand with up-to-date clothes. The fall collection of the company would include cropped jackets, skinny leg pants and halter dresses. The brand had fallen out of favor with fashion conscious mid-American consumers.

The article reports that after years of struggling to defend its once-vast market share, Verizon Communications Inc. has started targeting the company Cablevision with aggressive ad campaign to reclaim customers. Armed with its state-of-the-art fiber-optic network, FiOS, which gives the phone giant its first technological edge, Verizon is orchestrating a barrage of mass mailings and local newspaper and radio ads. The aim of the move, which will start in a handful of markets, is to win back customers lost to two New York cable companies and offer them FiOS TV. According to Monica Azare, Verizon's senior vice president for state public policy and government affairs for New York and Connecticut, there's a buzz about Verizon's FiOS Internet and TV.

Focuses on a report which criticized the marketing efforts of academic medical centers in the U.S. published in the March 28, 2005 issue of the periodical "Archives of Internal Medicine." Academic medical centers which according to the survey released advertisements that placed the interests of the medical center first before the interests of patients; Reaction of academic medical centers to the accusation that they used manipulative advertising campaigns to attract new patients; Other findings of the report.

Focuses on several consumer trends and their implications for marketing in the U.S. Significance of the decreasing number of children staying at home; Factors behind an increase in the ownership of second homes; Statistics on U.S. mobility from 1990 to 2000 according to the U.S. Bureau of Census; Effects of the trends on advertising strategies.

Focuses on the efforts of St. Luke's Medical Center in Milwaukee, Wisconsin to counter competitions from the two specialty heart facilities in the metropolitan area. Information on the marketing strategy of the hospital; Details of the advertising campaign launched by the hospital; Views on the marketing strategy of the hospital.

The article presents information on the marketing strategy of Procter & Gamble (P&G) as of December 13, 1999. Beyond the tonnage of its ad budget, P&G has played a pivotal role in developing four generations of media carrying its ads, from radio to broadcast TV to cable to the Internet. P&G brand management system has been adopted in much of the marketing world; its desire to learn about consumers helped spawn a market research industry and invented such categories as laundry detergents and disposable diapers. The true explosion of P&G marketing didn't occur until nearly 50 years later, in 1931. A promotion director named Neil McElroy authored a three-page memo that defied P&G established one-page only memo convention. marketing functions then handled by the sales force, he argued should be assumed by a brand management team, with one manager for each brand. INSET: P&G Chiefs Pick Favorite Campaigns..

Presents an interview with National Basketball Association (NBA) Commissioner David Stern regarding his marketing plans for the basketball league. Assessment of the league in terms of its marketability and strength; Explanation of the marketing theme-line I Still Love This Game! that was used during the 1998 season's big events; Popular items sold at the NBA Store in New York. INSET: New campaign injects humor into game.