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Presents information on marketing strategies and advertising campaigns of companies and establishments in the U.S. that focused on cultural relevance. Inclusion of Mexican dishes by restaurant chain El Pollo Loco; Establishment of businesses that cater to the GLBT community in the city of Asbury Park in New Jersey.

Examines the demographics of media consumption in the U.S. Emphasis on measures of consumer motivation and behavior; Projected increase of advertising sales; Assessment of the marketing strategy adopted by Procter & Gamble.

The article reports on the move of a new 29-storey luxury condominium developers to look for store tenants that will boost apartment prices in the U.S. According to Stu Morden, managing director of Newmark Knight Frank Retail, they are looking for amenities that will appeal to the residents of condominium to grow its sales and profits. However, it is stated that it can be difficult to attract tenants that have the requisite upscale credentials even in luxury buildings.

Presents information on marketing solutions that respond to consumer behavior in the U.S. Background on "Panache," a magazine created for advertisements targeting affluent readers; Forecasts on the flow of geodemographic segmentation products into the market; Information on competing organizations in the marketing information landscape.

The article discusses the marketing strategies employed by companies in the U.S. Marketers and businessmen in the country are maximizing the use of various technological developments in their marketing initiatives. They have integrated modern forms of advertising, such as the Internet, into their traditional advertising methods.

The article presents a report on the 1999 income of 216 U.S. marketing services agencies. Sales promotion and direct marketing agencies realized a growth in their income during the year. The impact of mergers and interactive marketing on the industry was measured. The report describes how event marketing has become an integrated component of corporate strategies. INSET: Methodology.

This section presents a listing of top advertising agencies in the U.S. by sales promotion revenue.

The article discusses the high volume of trade promotional activities launched by U.S. marketers in 1991. Trade promotion accounted for 49.5 percent of total marketing spending in 1991, 25.4 percent was allocated to consumer promotion and the remaining going to media advertising. Marketers have re-evaluated their strategies for reaching consumers. The number of sales promotion agencies rose during the 1990s to meet the demand for marketing services.

The article reports that Toyota is bracing itself for a consumer backlash as it comes closer to edging out General Motors as the world's leading automobile manufacturer. Toyota recently created a new position, VP-strategic research, planning, and corporate communications at Toyota Motor North America. Along with the creation of this new role, Toyota has shifted its marketing strategy from an environmental approach to one that shows its commitment and connection to manufacturing in America.

This article profiles automaker Toyota as the 2006 marketer of the year for "Advertising Age." Toyota experienced sales success in 2006 with hybrid cars such as the Prius and the Yaris, despite a sluggish market due to high gas prices. The company has also tried new techniques in its marketing campaigns, moving away from its more conservative advertising past. The article presents statistics related to Toyota's 2006 sales, and discusses the 2006 marketing campaign.

This article chronicles the business model, particularly the marketing strategy, employed by four major brand icons in the U.S. from 1945 to 2005. A strikingly clear lesson is that the message more than the medium counted for Buick, Tide, Pepsi and Heinz, and that innovation was key. For Procter & Gamble, new-product news and continual breakthroughs turned Tide into the $2 billion brand it is today. For Pepsi, its watershed move was to overturn existing logic and market not the product, but the experience to the consumer, birthing the Pepsi Generation. And Heinz's masterstroke has been reinventing the ketchup package and even turning its labels into media.

The article reports on the plan of U.S.-based Kmart Corp. retail chain to revive its BlueLight Special marketing scheme. Kmart chief marketing officer Brent Willis is handing the relaunch of BlueLight with TBWA/Chiat/Day. As part of the program, Kmart will lower prices on household staples from toothpaste to cereal.

The article discusses the marketing strategies and practices of the Home Box Office cable television network in the U.S. Key issues discussed include the increase in the network's subscribers, the success of its original television shows such as "The Sopranos" and "Sex and the City" and its dependence on non-television advertising.

The article highlights the strategies of Internet companies in the United States in reducing advertising and marketing spending in 2000. Industry experts further added that many dot-com companies are wasting their money on marketing while some has commended their strategy of establishing market share and then cutting spending. INSET: Why spending rates are dropping, by Bradley Johnson.

The article reports that advertising agency Campbell-Ewald is departing from its image as a captive General Motors Corp. (GM) shop in the United States in 2000. Key issues discussed include the new advertising accounts outside of GM that were won by the agency, its marketing initiatives and its growth targets and strategies in the advertising market.

This article looks at the efforts made by Alan Cohen, executive vice president-marketing for ABC Entertainment Group, to make the network lead the U.S. television broadcasting. In the 1990s, ABC-TV was a network with an identity problem, but that changed under the leadership of Cohen. And in 1994, the network is in the number one position in the ratings due to some creative marketing strategies and the popularity of prime-time quiz show Who Wants to Be a Millionaire. Apparently, Cohen knows the importance of identity, thus helping ABC to decide what its going to be and who it would attract. The line up of its programs attract specific type of viewers. However, Millionaire is the glue that has bonded viewers to the network.

The article reports on the increase of market share of Fresh 102.7, a station owned by CBS Radio Inc., because of its low-key approach and soft music mix aimed at suburban women in the U.S. The radio station ranked number one in 2007 winter which its share climbed from 1.8 in the fall to 3.9. Maire Mason, Fresh general manager, stated that the suburban and upscale audience and advertisers are the reasons of its success.

The article reports that executives focus on ring tone business after observing the 20% decrease of CD sales in the first quarter of 2007 in the U.S. musical industries. The initiative is in line with the industries' goal to recover the decrease sales of CD. Information on the marketing strategies like publishing and touring of products made by the industries are offered.

Focuses on a report which criticized the marketing efforts of academic medical centers in the U.S. published in the March 28, 2005 issue of the periodical "Archives of Internal Medicine." Academic medical centers which according to the survey released advertisements that placed the interests of the medical center first before the interests of patients; Reaction of academic medical centers to the accusation that they used manipulative advertising campaigns to attract new patients; Other findings of the report.

Focuses on several consumer trends and their implications for marketing in the U.S. Significance of the decreasing number of children staying at home; Factors behind an increase in the ownership of second homes; Statistics on U.S. mobility from 1990 to 2000 according to the U.S. Bureau of Census; Effects of the trends on advertising strategies.

Focuses on the efforts of St. Luke's Medical Center in Milwaukee, Wisconsin to counter competitions from the two specialty heart facilities in the metropolitan area. Information on the marketing strategy of the hospital; Details of the advertising campaign launched by the hospital; Views on the marketing strategy of the hospital.

Presents an interview with National Basketball Association (NBA) Commissioner David Stern regarding his marketing plans for the basketball league. Assessment of the league in terms of its marketability and strength; Explanation of the marketing theme-line I Still Love This Game! that was used during the 1998 season's big events; Popular items sold at the NBA Store in New York. INSET: New campaign injects humor into game.

The article deals with the move of three organizations for pharmaceutical marketing and communications professionals to merge and form the Healthcare Communication & Marketing Association. Marita Gomez, association's spokeswoman, claims the move will make a significant difference within the U.S. pharmaceutical industry. The consolidation will reportedly provide greater networking and mentoring opportunities. One of the three organizations that merged is the Medical Marketing Association.

Focuses on the logistical problems posed by the recall of Vioxx cyclooxygenase 2 inhibitor by Merck & Co. in the U.S. Side effects of the drug; Actions taken by the healthcare system to address the issue; Marketing strategy used by Merck for Vioxx.

Suggests that hospitals take a stand against the illicit marketing schemes of pharmaceutical firms and medical devicemakers in the U.S. Background of the case against TAP Pharmaceutical Products; Value of the settlements reached by prosecutors from January 2003 to May 2004; Estimate on the annual expenses of a drug manufacturer to market their products to providers in a single state.

As the economy of New York picks up and small businesses switch to attack mode, more of them are thinking about hiring PR and marketing firms. Finding the right PR firm from among the 400 or so operating in New York City, however, can be a major headache. To begin, entrepreneurs should identify their goals, a task that will help them find the right type of PR firm. For example, Crumbs Bake Shop's co-owner Jason Bauer decided that he needed something extra in his entrepreneurial recipe to improve the odds of success: marketing. To get it, in January he brought in The Geek Factory Inc., a Chelsea-based public relations firm. Bauer reckoned that Crumbs needed a firm that had a track record of helping fledgling companies capture a bigger slice of the Manhattan, New York, retail market.

Large diamond-encrusted watches are popping up on the wrists of male hip-hop artists and athletes across the country in these days in U.S. After a mere 12 months in business with his company, Ice-Tek, Daniel Pasternak has already sold more than a million dollars' worth of chronographic wrist watches. Twenty years in the watch business, including over a decade as co-owner of a watch store on West 47th Street, gave him the experience he needed to launch the firm. Pasternak has adopted a divesified strategy to increase his marketing efforts. To finance a launch that required big investments, not just in inventory but also in high-impact marketing, Pasternak brought in four partners.

The article discusses live Super Bowl advertising and its role in changing television (TV) advertising. It mentions the shift to live or nearly live commercials amid the emergence of live-streamed celebrities as well as the negative attitude of consumers about typical commercials, the opportunity of shared TV experiences provided by the Super Bowl event and some tactics adopted by TV networks and marketers such as live commercials, reduced spots in a commercial break and use of native pods.

The article reports on marketing initiatives of several retailers in the U.S. in preparation for the 2016 holiday season. Topics covered include the forecast of the National Retail Federation on holiday sales, retailers that released holiday circulars weeks ahead of time to spark consumer excitement, and thoughts from Shelley Kohan of analytics firm RetailNext on a shift in the comfort level by the customer with mobile purchasing.

The article examines marketing management by the beer industry. A trend is considered in which beer industry firms are using less target marketing and advertising aimed at African Americans and Hispanic Americans in favor of advertising which attempts to be broadly multicultural. The trend is attributed to the fact those two minorities are forecast to account for a majority of the growth in beer consumption until 2020.

The article examines the effects of international economic conditions on marketing. U.S. economic indicators including consumption and retail sales for August, 2010 suggested that a so-called "double dip" recession may not take place. However, major advertisers such as Procter & Gamble Co. and Target Corp. are adjusting their marketing strategies to prepare for what they forecast as a lengthy period of slower development in the U.S. and elsewhere.

The author cites the downsides if pharmaceutical companies continue to use fearmongering in their marketing and spend more money on advertising because prices have increased. Issues he covered include one of the reasons pharmaceutical firms are increasing prices, the problem created by allowing pharma companies to use direct-to-consumer advertising in 1997 and the political challenges being faced by the pharma industry with regard its direct-to-consumer advertising.

The article reports on the increasing popularity of plus-size apparel in the U.S. Topics discussed include the introduction of plus-size fashion options for women by various retailers, the growth in plus-size fashion sales based on data provided by market research firm NPD Group, and the challenges associated with the marketing of these products.

This article presents information about new Federal Trade Commission (FTC) rules with regard to blog endorsements by consumers for specific products. The new rules become effective on December 1, 2009 and the FTC has provided guidelines to help product endorsers know what to say about a product without violating the rules. Endorsers are reminded that they must disclose if they have been paid to endorse a product.

This article reports that U.S. banks and financial firms are using branded content in order to strengthen bond with consumers. Topics discussed include the benefits of branded content for banks, including lifting the veil on historically confusing financial practices, ushering in a new era of transparency, and establishing them as the go-to places for financial advice. Mentioned also is how branded content is being used by institutions like Oppenheimer Funds, Bank of America, and Chase.

The author evaluates the campaign management of U.S. President-elect Barack Obama and how marketing executives can improve based upon Obama's strategy. Obama's strategy focused on having a consistent message, community development, and Internet strategy. The author believes that the way boldness was demonstrated in Obama's campaign is an essential trait in brand recognition.

The article focuses on attempts by advertisers to offer positive messages to consumers in the U.S. in a time of constant negative economic news. A qualitative media research study finds most Americans are tired of hearing one-sided, negative news. Ian Beavis, executive vice president and global client director at the Aegis Group's Carat advertising agency, recommends marketers focus on hopeful messages during difficult economic times.

The article discusses the marketing trend of companies offering free samples to consumers. Large corporations such as McDonald's restaurants and the coffee retailer Starbucks and Dunkin' Donuts are turning product give-aways into media events. Some market researchers suggests that the trend is a less expensive way for advertisers to attract customers in a slowing U.S. economy.

The article focuses on trends that will build the momentum of mobile marketing in the U.S. in 2008. These include innovations in cell phone use and the increased dominance of consumer preferences. Brand name products will make increased use of mobile technology. Innovations by companies, such as Nokia and AT&T are mentioned.

The article focuses on Starbuck's decision to launch their first national television campaign in 2007. While the brand boasted it would never advertise its product, Starbucks now claims the campaign is necessary for long-term growth. Critics believe the campaign is exactly what Starbucks doesn't need to assure its future. Since 2005, the coffee chain has more than tripled its number of U.S. locations. In its last quarterly earnings, Starbucks reported its first decline in customer traffic.

The article reports on a one day forum, "Trend School," created and offered by Creative Artists Association's Intelligence Group. Trend School offers marketing and advertising agency executives some insight into what's new and cool in technology and culture. Attendees get their information directly from the source, as the panel of experts is comprised of 14 to 29 year-olds. Intelligence Group consultants follow up with attendees to see how they can apply what they have learned.

This article focuses on a new marketing approach to be taken by Nintendo where it is going after everyone from kids who play casually to grandparents who have never played at all. Retail sales of video games and hardware in the U.S. grew six percent to hit a heady $10.5 billion last year, but Nintendo figures the tally could be a lot higher. After all, so-called power gamers represent only 11 percent of the overall market. INSET: Who's at the controller.

This article focuses on the potential adoption of the one-to-one grocery marketing programs in the U.S., considering the success in this arena of British grocery retailer Tesco. The chain's widely lauded in-store kiosk program and Clubcard developed with sophisticated database marketing tools managed by Dunnhumby, an international customer management specialist, allows customers to insert their club cards and receive customized coupons. And it has many U.S.-based grocers eager to sign on. Where they have failed to win against Wal-Mart, Tesco has more than held its own against Wal-Mart's Asda division-so much so that Wal-Mart CEO Lee Scott even asked the British government to scrutinize the chain's 30 percent market share in 2004. Jon Hauptman, vice president of Willard Bishop Consulting, a Chicago-based firm focused on the grocery industry, said widespread adoption of this kind of technology is a long way off. After all, the budget spent on trade promotion is focused not on building shopper loyalty for retailers, but to consumer brands. Shifting this prevailing mind-set requires consumer package-goods companies to give up even more control over that spending.

Discusses the marketing strategy of the Democratic Party in the U.S. Legislative losses of the political party; Plan of advertising agency Erwin-Penland for the political party; Suggestions made by Simon Rosenberg, president-founder of the New Democratic Network.

Looks at developments in advertising and popular culture in the U.S. during the 1990s. Population and employment; Economic and political conditions; Establishment of alternative marketing techniques; Top five marketers of the 20th century; Emergence of World Wide Web and the Internet; Popular fashion brands, radio talk show hosts, authors and singers.

Reports on the decision of Sony to launch its PlayStation Portable (PSP) in the U.S. in its attempt to unseat the Apple iPod as the coolest gadget in the market. Reputation of Sony and Apple in the field of consumer electronics; Remarks from analyst Rob Enderle on the issue; Marketing strategy for PSP in the U.S.

Focuses on the marketing strategy of companies in the U.S. that focus more on profitable consumers. Change made by Delta Air Lines on its frequent flyer program; Move of electronics retailer Best Buy to reward its high-value customers through the Reward Zone loyalty program; Experience of packaged-goods marketer Procter & Gamble with their marketing strategy that affected coupons. INSET: DEVILISH BARGAINS.

Deals with the move of Masterfoods USA to take its spokescharacter for its M&M chocolate product to the red carpet of the Oscars. Information on the partnership deal forged by Masterfoods with television network ABC; Details on the marketing strategy of Masterfoods; Motion pictures where Masterfoods will take its M&M spokescharater.

Presents information on the findings the 2004 Scarborough Research and Nielsen Media television syndication research in the U.S. conducted for the Republican National Committee. Possible impact of the research results to the marketing strategies of political parties; Advantage of buying a normal television spot to the Republicans; Democrat television audience for local and national news.

Presents news briefs on the advertising industry in the U.S. as of August 2004. Marketing strategy of Sony Electronics for its Apple's iPod walkman; Increase in the share of financier Vincent Bollore in advertising firm Havas; Complaints received by General Mills regarding its Crispy Glazed Pop Secret popcorn.