Marketing world girds for an 'uneven' recovery.

The article examines the effects of international economic conditions on marketing. U.S. economic indicators including consumption and retail sales for August, 2010 suggested that a so-called "double dip" recession may not take place. However, major advertisers such as Procter & Gamble Co. and Target Corp. are adjusting their marketing strategies to prepare for what they forecast as a lengthy period of slower development in the U.S. and elsewhere.