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1. Bowl blackout left CBS, clients in the dark

Author

Steinberg, Brian

Subjects
Television broadcasting industry -- Advertising -- Services, CBS Corp. -- Advertising -- Services
Abstract

Byline: Brian Steinberg Where were you when the lights went out at the Super Bowl? CBS's top ad-sales executives were in New Orleans, holding clients' hands. As a blackout delayed [...]

Published
2013

2. CBS tells SodaStream to revise brand-bashing Super Bowl spot; Commercial attacked Bowl sponsors Coke and Pepsi-and wasn't just PR ploy

Author

Steinberg, Brian

Subjects
Contract agreement, Broadcasting industry -- Licensing, certification and accreditation -- Contracts -- Advertising, Television advertising -- Licensing, certification and accreditation, Home appliances industry -- Licensing, certification and accreditation -- Contracts -- Advertising, CBS Broadcasting Inc. -- Licensing, certification and accreditation -- Contracts -- Advertising, Sodastream Ltd. -- Licensing, certification and accreditation -- Contracts -- Advertising, Super Bowl Game (Football)
Abstract

Byline: Brian Steinberg All was surprisingly quiet this year on the "They Censored My Super Bowl Ad" front until Friday, when Alex Bogusky tweeted that CBS had rejected the Super [...]

Published
2013

4. Morning shows locked in ad-dollar battle after recent ratings shift at the top; ABC makes hard-nosed pitch for 'GMA,' but NBC's 'Today' has loyal sponsors

Author

Steinberg, Brian

Subjects
Television broadcasting industry -- Evaluation -- Advertising, Television advertising -- Evaluation, American Broadcasting Companies Inc. -- Evaluation -- Advertising
Abstract

Byline: Brian Steinberg Ratings at ABC's "Good Morning America" have crept up over the past six months. But luring more ad dollars as a result isn't as simple as it [...]

Published
2012

5. Flood of tech-sector ads keep fourth-quarter doldrums at bay

Author

Learmonth, Michael, Steinberg, Brian, and Poggi, Jeanine

Subjects
Consumer electronics industry, Company marketing practices, Consumer electronics industry -- Marketing, Computer software industry -- Marketing, Advertising agencies -- Services
Abstract

Byline: MICHAEL LEARMONTH, BRIAN STEINBERG, JEANINE POGGI Thank goodness for the iPad Mini. The consumer-tech industry is saving the ad industry from a dreadful fourth quarter as big-budget pushes from [...]

Published
2012

6. TV AD PRICES: 'IDOL' NO MATCH FOR FOOTBALL; 'New Girl,' 'Big Bang Theory,' '2 Broke Girls' crack TV's top 10 most-expensive buys

Author

Steinberg, Brian

Subjects
Company pricing policy, Television programs -- Prices and rates -- Advertising, Television advertising -- Prices and rates
Abstract

Byline: Brian Steinberg Football has tackled Fox's falling "Idol." For at least five years, "American Idol" has been TV's costliest show for advertisers, according to Advertising Age's annual survey. But [...]

Published
2012

7. Michael Strahan is no Regis Philbin-and he doesn't want to be. What to expect from 'Live' host; Ad Age goes on the set with former Giants defensive end and new teammate Kelly Ripa

Author

Steinberg, Brian

Subjects
New York Giants -- Officials and employees, Company business management, Sports associations -- Officials and employees
Abstract

Byline: Brian Steinberg This is Michael Strahan? On a late Tuesday morning, the former New York Giants player and current Fox football analyst is dressed in a pink feather boa, [...]

Published
2012

8. Addressable TV ads might-finally-be ready for prime time; Allstate campaign across more than one video provider touted as 'exciting moment in history'

Author

Steinberg, Brian

Subjects
Technology application, Television advertising -- Technology application, Property and casualty insurance industry -- Advertising, Allstate Corp. -- Advertising
Abstract

Byline: BRIAN STEINBERG If you watch TV, chances are you've come upon Mayhem, the devil-may-care character who is seemingly everywhere in commercials for Allstate. But in one new instance, the [...]

Published
2012

9. NBC uses Olympics to spawn hits, but success is far from guaranteed; 'Go On,' 'Animal Practice' get prime push, pull in millions, but fewer will tune in come fall; past efforts have fallen flat

Author

Steinberg, Brian

Subjects
Company marketing practices, Television broadcasting industry -- Marketing, NBCUniversal Media L.L.C. -- Marketing
Abstract

Byline: BRIAN STEINBERG The Olympics won't be a giant moneymaker for NBC Universal, but it may prove to be a small-time hitmaker for its broadcast network. NBC has used the [...]

Published
2012

10. SPORTS AS HITMAKERS: WINNERS, LOSERS

Author

Steinberg, Brian

Subjects
Television broadcasting industry -- Media coverage, Super Bowl Game (Football) -- Media coverage
Abstract

Byline: BRIAN STEINBERG Big sporting events snare TV's largest audiences, but getting a promo of a new TV show in front of that crowd is no guarantee of future success. [...]

Published
2012

11. CBS freshman shows expected to lead the new pack in ratings; Ad Age survey shows 'Elementary' and 'Vegas' are tops among launches but still lag behind hits such as 'Idol'

Author

Steinberg, Brian

Subjects
Company market share, Elementary (Television program) -- Market share, Vegas (Television program) -- Market share, Television programs -- Evaluation
Abstract

Byline: BRIAN STEINBERG Two new programs are expected to generate the most household commercial ratings of all the launches set for the coming 2012-2013 TV season, according to Ad Age's [...]

Published
2012

12. Weak economy, frugal GM crimp upfront growth

Author

Steinberg, Brian

Subjects
Market trend/market analysis, Automobile Industry, Television broadcasting industry -- Industry sales and revenue -- Services -- Economic aspects, Automobile industry -- Advertising, Television advertising -- Forecasts and trends -- Statistics -- Economic aspects, General Motors Co. -- Advertising
Abstract

Byline: BRIAN STEINBERG Advertisers were pulled two ways when considering how much to commit to the annual upfront this year. In one direction: the need to put money down now--or [...]

Published
2012

13. Broadcasters slam brakes as GM seeks significant CPM cuts; Upfront standoff in the works as automaker throws weight around; will it skip out on prime-time TV?

Author

Steinberg, Brian

Subjects
Company marketing practices, Contract agreement, Market trend/market analysis, Automobile Industry, Advertising expenditures -- Forecasts and trends, Automobile industry -- Contracts -- Marketing, Advertising agencies -- Contracts, General Motors Co. -- Contracts -- Marketing, Carat Espace -- Contracts
Abstract

Byline: BRIAN STEINBERG General Motors has said it can do without Facebook advertising or Super Bowl spots, but can it get away with pulling out of prime-time TV? In another [...]

Published
2012

14. PLENTY OF BURGERS IN 'FAST FOOD MANIA,' BUT NOT IN AD BREAKS; New Destination America show won't be on restaurants' ad menu

Author

Steinberg, Brian

Subjects
Company marketing practices, Fast Food Mania (Television program) -- Marketing, Cable television broadcasting industry -- Marketing, Cooking shows -- Marketing, Discovery Inc. -- Marketing
Abstract

Byline: BRIAN STEINBERG A series about the nation's overabundant fast-food restaurant chains is giving a soon-to-launch Discovery Communications network something to chew on. Burgers, fries and shakes are the stars [...]

Published
2012

15. TV's pitch: Our shows offer best social-media traction; NBC working with Pinterest, CW links with Bing, CBS looks for custom solutions and Fox rolls out 'Bridge' to tailor promos to social

Author

Steinberg, Brian

Subjects
Contract agreement, Computer services industry, Company service introduction, Television broadcasting industry -- Service introduction -- Advertising, Computer services industry -- Contracts
Abstract

Byline: BRIAN STEINBERG The generators of the biggest audiences are making a play for the smallest. In nearly every upfront presentation made last week by the big TV networks, executives [...]

Published
2012

17. What they were talking about behind the scenes at upfronts; 'Modern Family' clones give pregnant pause; Kimmel riles Moonves with aging-audience cracks

Author

Steinberg, Brian

Subjects
Modern Family (Television program) -- Criticism and interpretation, Comedy programs -- Criticism and interpretation, Television comedies -- Criticism and interpretation
Abstract

Byline: BRIAN STEINBERG Everyone was buzzing about Too many relatives for "Modern Family"? If a new TV-programming idea works, all the networks rush to copy it. How else to explain [...]

Published
2012

18. Days after quitting Facebook ads, GM ditches Super Bowl; Negotiating tactics? Or marketing cost cuts? What's behind Ewanick's public pronouncements

Author

Steinberg, Brian

Subjects
Contract agreement, Automobile Industry, Company investment, Automobile industry -- Investments -- Advertising -- Contracts, Sports sponsorship -- Contracts, General Motors Co. -- Investments -- Advertising -- Contracts
Abstract

Byline: BRIAN STEINBERG Not long after announcing that it will stop advertising on Facebook, General Motors said late last week it would not be a sponsor in the Super Bowl [...]

Published
2012

19. Keep these power players on your radar; Are you ready to rumble? For the sales chiefs at the major networks, it's game time. As they aim to dazzle, delight and schmooze the ad community this week, all eyes will be on the negotiating frontlines. Here's a look at the important players to watch at this year's upfront, as well as their strengths and challenges

Author

Steinberg, Brian

Subjects
Company business management, Television broadcasting industry -- Officials and employees, NBCUniversal Media L.L.C. -- Officials and employees -- Management, American Broadcasting Companies Inc. ABC Broadcast Group -- Officials and employees -- Management, FOX Broadcasting Co. -- Officials and employees -- Management
Abstract

Byline: BRIAN STEINBERG JOANN ROSS PRESIDENT-SALES, CBS TELEVISION NETWORK Is this the year CBS sets the tone of the market before Fox makes a volume play? Ms. Ross is saddled [...]

Published
2012

21. AD AGE'S CHEAT SHEET FOR THE BROADCAST UPFRONTS; Your guide to what's coming and going, what's working and what's not, plus what the networks plan to showcase to buyers

Author

Steinberg, Brian

Subjects
Company business planning, Company service introduction, Television programs -- Service introduction, Television broadcasting industry -- Service introduction -- Planning
Abstract

Byline: BRIAN STEINBERG CBS With scant holes in its schedule and a Super Bowl on the way, CBS may have few new programs to discuss at its upfront presentation; it [...]

Published
2012

22. SUMMER SLOG EXPECTED FOR TV UPFRONT; Bullish sellers mixed with weak economy will probably produce slight increase

Author

Steinberg, Brian

Subjects
Market trend/market analysis, Television advertising -- Forecasts and trends -- Economic aspects, Economic conditions -- Forecasts and trends, Marketing industry -- Economic aspects -- Forecasts and trends
Abstract

Byline: BRIAN STEINBERG Don't book an early vacation this summer. As this year's annual talks for the sale of TV ad time start in earnest, at least one network is [...]

Published
2012

23. Inside Turner's quest to take on broadcast; Conan, cop shows and cost controls all part of formula to beat the networks at their own game

Author

Steinberg, Brian

Subjects
Cable television broadcasting industry -- Services, Television advertising -- Services, Turner Entertainment Networks -- Services
Abstract

Byline: BRIAN STEINBERG The crowd was supposed to be friendly. Conan O'Brien had warmed up the audience of about 2,000 sponsors, media buyers, Hollywood talent and press with his trademark [...]

Published
2012

24. MIKE WALLACE: SHOWMAN, NEWSMAN, LEGEND

Author

Steinberg, Brian

Subjects
Journalists -- Biography, Wallace, Mike (American broadcast journalist)
Abstract

Byline: BRIAN STEINBERG Mike Wallace was known for his hard-hitting interviews on "60 Minutes," but he was also a consummate showman who found a way to sell himself in TV's [...]

Published
2012

25. DIGITAL NATIVES ARE RESTLESS- SWITCHING MEDIA 27 TIMES AN HOUR; Study shows troubling trends; advertisers must amp up their creative game to hold attention

Author

Steinberg, Brian

Subjects
Mobile devices -- Usage -- Surveys, Consumer preferences -- Surveys, Advertising media -- Surveys
Abstract

Byline: BRIAN STEINBERG It's every advertiser's worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its time [...]

Published
2012

26. AS PITCHWOMAN, TINA FEY TRADES GEEKY FOR GLAM; Ditching the Liz Lemon shtick, comedian turns heads as the face of new Garnier spots

Author

Steinberg, Brian

Subjects
Company marketing practices, Contract agreement, Comedians -- Contracts, Cosmetics industry -- Contracts -- Marketing
Abstract

Byline: BRIAN STEINBERG Is Liz Lemon a glamour gal? Earlier this year L'Or%al Garnier enlisted as its latest spokeswoman comedienne Tina Fey, who plays the nerdy, put-upon Ms. Lemon in [...]

Published
2012

27. Univision CEO Falco picks ad fight with NBCU

Author

Steinberg, Brian

Subjects
Company business management, Television broadcasting industry -- Management -- Officials and employees -- Services, Television advertising -- Services, TelevisaUnivision Inc. -- Officials and employees -- Services -- Management, NBCUniversal Media L.L.C. -- Management -- Officials and employees -- Services
Abstract

Byline: BRIAN STEINBERG The man once poised to lead NBC now hopes to lead ad dollars away from that storied network. Randy Falco, the former NBC Universal honcho named Univision's [...]

Published
2012

28. Behind NBC's London Olympics sales pitch; Surpasses Beijing by dicing category sponsorships, but 3,600 hours of material means still more to sell

Author

Steinberg, Brian

Subjects
Television broadcasting industry -- Advertising -- 2008 AD, NBCUniversal Media L.L.C. -- Advertising, Olympics -- Advertising -- 2008 AD
Abstract

Byline: BRIAN STEINBERG The road to the Olympics is lined with challenges for an athlete. That's true for NBC Universal, too. While giants such as Coca-Cola, McDonald's, Visa and Procter [...]

Published
2012

29. Why a falling 'Idol' is bad for business on Mad Ave; Aging show is losing ratings steam, but there's no other titan to replace it

Author

Steinberg, Brian

Subjects
American Idol (Television program) -- Advertising -- Evaluation, Television programs -- Advertising -- Evaluation, Television broadcasting industry -- Advertising, FOX Broadcasting Co. -- Advertising
Abstract

Byline: BRIAN STEINBERG "American Idol" is falling, and advertisers desperately need the giant to get back up. Fox's veteran talent show has been tops on TV for its past six [...]

Published
2012

30. Who doesn't want a piece of Big Game ad action? While lion's share of spend still goes to TV, search, social networks and others cash in

Author

Steinberg, Brian

Subjects
Company licensing agreement, Broadcasting industry -- Licensing agreements, Stores -- Licensing agreements, Social networks -- Usage, National Broadcasting Company Inc. -- Licensing agreements, Super Bowl Game (Football)
Abstract

Byline: BRIAN STEINBERG Dreams retail isn't usually mentioned in the same breath as Super Bowl stalwarts Budweiser, Doritos or even GoDaddy. But as an advertising event, the Big Game is [...]

Published
2012

31. Fox's 'Touch' inks historic global deal with Unilever; Ad giant backs TV drama debut around the world in landmark advertising pact

Author

Steinberg, Brian

Subjects
Publishing industry, Contract agreement, Food and beverage production/distribution software, Food industry -- Contracts, Publishing industry -- Contracts, News Corp. -- Contracts, Unilever N.V. -- Contracts
Abstract

Byline: BRIAN STEINBERG When he played Jack Bauer in "24," Kiefer Sutherland outmaneuvered terrorists, mad bombers and other threats to national security. Now he's teaming with Unilever to conquer the [...]

Published
2012

32. Fall report card for the Big Four networks; Fox and CBS have done a better job boosting numbers so far; here's what the future may hold

Author

Steinberg, Brian

Subjects
Television broadcasting industry -- Statistics -- Reports -- Services -- Rankings, Television programs -- Evaluation, National Broadcasting Company Inc. -- Services -- Rankings, Fox Broadcasting Co. -- Services -- Rankings, CBS Corp. -- Services -- Rankings
Abstract

Byline: BRIAN STEINBERG Perhaps fall 2011 will be best remembered as the season that split the broadcast-TV industry in two: Fox and CBS have been able to increase their audience, [...]

Published
2011

33. Kids' nets face the mystery of missing children; Nielsen, Nickelodeon and others try to figure out why ratings drops as high as 20% are happening

Author

Steinberg, Brian

Subjects
Cable networks (Television) -- Evaluation, Television programs -- Evaluation
Abstract

Byline: BRIAN STEINBERG Where have all the kids gone? In mid-September, Viacom executives found what executives later called an "inexplicable" glitch in viewership for the company's popular child-oriented cable network [...]

Published
2011

34. AMERICA'S HOTTEST BRANDS; DC COMICS

Author

Steinberg, Brian

Subjects
Company marketing practices, Company earnings/profit, Periodical publishing -- Market size -- Marketing -- Company sales and earnings, DC Comics Inc. -- Market size -- Marketing -- Company sales and earnings
Abstract

Byline: BRIAN STEINBERG Diane Nelson, president, DC Entertainment You don't tug on Superman's cape, Jim Croce told us in a popular song. That's probably good advice--a character like the Man [...]

Published
2011

35. Scripps alters its usual recipe for food show; Cooking Channel uses product placement in instructional program 'From the Kitchens Of'

Author

Steinberg, Brian

Subjects
From the Kitchens Of (Television program), Cable television broadcasting industry -- Services, Cooking shows -- Services, Scripps Networks Interactive Inc. -- Services
Abstract

Byline: BRIAN STEINBERG IN A NEW sort of cooking program whipped up by Scripps Networks, marketers including Clorox, Kellogg and Sara Lee get to tell you what ingredients you ought [...]

Published
2011

36. 2011 MARKETER A-LIST; AMAZON

Author

Steinberg, Brian

Subjects
Company business management, Mail-order industry -- Customer relations -- Management -- Services, Amazon.com Inc. -- Customer relations -- Management -- Services
Abstract

Byline: BRIAN STEINBERG FOCUS ON NEW HELPS TO SELL OLD It's not enough for Amazon to fulfill customers' current needs--it must also anticipate what they'll want next, which includes digital [...]

Published
2011

38. 'American Idol,' pro football duke it out for priciest TV spot; If this year's tally teaches us anything, it's that shows with more live viewership command an ad premium

Author

Steinberg, Brian

Subjects
Green Bay Packers -- Contracts -- Marketing, Company marketing practices, Contract agreement, Company pricing policy, Television broadcasting industry -- Contracts -- Prices and rates, Television advertising -- Contracts -- Prices and rates, Football teams -- Contracts -- Marketing, Marketing industry -- Contracts -- Prices and rates, National Broadcasting Company Inc. -- Contracts -- Prices and rates
Abstract

Byline: BRIAN STEINBERG Watch out, Steven Tyler. The Green Bay Packers are rushing you. Long TV's most expensive program for advertisers, "American Idol" is now neck-and-neck with NBC's "Sunday Night [...]

Published
2011

39. Meda Mavens; Jean Rossi

Author

Steinberg, Brian

Subjects
X Factor (Television program), Television broadcasting industry -- Services -- Officials and employees, Fox Broadcasting Co. -- Services -- Officials and employees
Abstract

Byline: BRIAN STEINBERG JEAN ROSSI EXEC VP-SALES, FOX BROADCASTING CO. With deal-making savvy, exec boosts ad sales for 'X Factor,' resulting in prime presence for Pepsi, Verizon "X Factor" wasn't [...]

Published
2011

40. Why TV viewers are starting to tire of same old song and dance; From 'X Factor' to 'The Voice' to 'Dancing With the Stars,' a glut of similar programming is making audiences weary of the genre

Author

Steinberg, Brian

Subjects
Market trend/market analysis, Television programs -- User statistics, Television broadcasting industry -- Advertising -- Services -- Forecasts and trends, Television viewers -- Reports
Abstract

Byline: BRIAN STEINBERG Does the nation have less of a spring in its step and fewer songs in its heart? No, we're not referring to the dreary economy, but rather [...]

Published
2011

41. Are video-on-demand viewers Big Media's next great hope? Anxious to safeguard revenue in a world where consumers tune in when and where they want, networks look to count VOD viewers in their ad impressions

Author

Steinberg, Brian

Subjects
Company marketing practices, Market trend/market analysis, Cable television broadcasting industry -- Forecasts and trends -- Marketing -- Market size, Video-on-demand -- Forecasts and trends -- Marketing
Abstract

Byline: BRIAN STEINBERG THE NATION'S LARGEST media companies have finally found a way to strike back against those dreaded ad-zapping digital video recorders. In recent months, according to media buyers [...]

Published
2011

42. Don't look there, look here: Conan's ratings are down, but he's huge online; Turner's new pitch to advertisers touts late-night host's web popularity

Author

Steinberg, Brian

Subjects
Company marketing practices, Cable television broadcasting industry -- Marketing -- Evaluation, Television programs -- Evaluation, Television viewers -- Evaluation, Turner Broadcasting System Inc. -- Marketing -- Evaluation
Abstract

Byline: BRIAN STEINBERG This week Turner Broadcasting will be out selling Conan O'Brien with a new pitch: Forget the TV ratings, look at his online popularity. It's a natural angle, [...]

Published
2011

44. OBAMA NOT LIKELY TO WIN WITH FANS OR MARKETERS GOING UP AGAINST THE NFL

Author

steinberg, Brian

Subjects
Sports sponsorship -- Speeches, lectures and essays
Abstract

Byline: BRIAN STEINBERG President Barack Obama found his approval ratings plummeting among citizens of NFL nation last week, including sponsors such as Pepsi, Snickers, Verizon, Visa and GMC. Obama moved [...]

Published
2011

46. YET ANOTHER NOSTALGIA TRIP FOR TV

Author

Steinberg, Brian

Subjects
Contract agreement, Television broadcasting industry -- Contracts, Advertising agencies -- Contracts
Abstract

Byline: BRIAN STEINBERG Is TV ready for retro hour? With AMC's 1960s-themed ad-agency drama "Mad Men" having gained critical acclaim (if not spectacular ratings), two broadcast networks are set to [...]

Published
2011

47. PAN AM BRAND HOPES TO BECOME A HIGHFLIER AGAIN; Two decades after it left the scene as a national player, iconic airline aims to recapture the romance of the jet age

Author

Morrison, Maureen and Steinberg, Brian

Subjects
Company marketing practices, Airlines -- Marketing, Pan American World Airways Inc. (New York, New York) -- Marketing
Abstract

Byline: MAUREEN MORRISON AND BRIAN STEINBERG It's tough enough to revive an existing brand. So imagine trying to breathe life into one that largely disappeared 20 years ago. Pan Am, [...]

Published
2011

48. Marketers tread carefully into Sept. 11 anniversary; A decade later, commercials are creeping into TV programming commemorating the tragedy

Author

Steinberg, Brian

Subjects
Cable television broadcasting industry -- Rites, ceremonies and celebrations, Television advertising -- Rites, ceremonies and celebrations
Abstract

Byline: BRIAN STEINBERG Ever since the major broadcast and cable-news networks went ad-free following the tragedy of Sept. 11, 2001, the day has continued to carry a stigma for the [...]

Published
2011

49. Fox-NBC: Program rivals but promo partners thanks to NFL, PepsiCo; An unusual deal between 'X Factor,' Super Bowl and the beverage giant is creating strange bedfellows

Author

Steinberg, Brian

Subjects
Company business management, Television broadcasting industry -- Advertising -- Management, Football (Professional) -- Media coverage, National Broadcasting Company Inc. -- Advertising -- Management
Abstract

Byline: BRIAN STEINBERG Fox runs a promotion tied to an NBC broadcast, NBC runs ads featuring the winner of a hot Fox property? Only the TV's biggest event and the [...]

Published
2011

50. Home-improvement TV still going strong on cable despite soft market; Don't remodel the genre yet-from big-box retailers to paint and hardware suppliers, the dollars are still there for the right audiences

Author

Steinberg, Brian

Subjects
Market trend/market analysis, Television programs -- Advertising -- Economic aspects, House construction -- Forecasts and trends -- Advertising
Abstract

Byline: BRIAN STEINBERG Is the home-improvement TV programming in need of a remodel? The economy has raised questions about the viability of such programming. After all, with the home market [...]

Published
2011

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