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CBS tells SodaStream to revise brand-bashing Super Bowl spot; Commercial attacked Bowl sponsors Coke and Pepsi-and wasn't just PR ploy
- Source :
- Advertising Age. January 28, 2013, Vol. 84 Issue 4, p0006.
- Publication Year :
- 2013
-
Abstract
- Byline: Brian Steinberg All was surprisingly quiet this year on the "They Censored My Super Bowl Ad" front until Friday, when Alex Bogusky tweeted that CBS had rejected the Super [...]
- Subjects :
- Contract agreement
Broadcasting industry -- Licensing, certification and accreditation -- Contracts -- Advertising
Television advertising -- Licensing, certification and accreditation
Home appliances industry -- Licensing, certification and accreditation -- Contracts -- Advertising
CBS Broadcasting Inc. -- Licensing, certification and accreditation -- Contracts -- Advertising
Sodastream Ltd. -- Licensing, certification and accreditation -- Contracts -- Advertising
Super Bowl Game (Football)
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 84
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.317045647