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How CW exec helped reshape network-marketing landscape; Haskins' in-your-face work underscores how the art and science of promoting TV shows is in flux thanks to a growing number of digital viewing options
- Source :
- Advertising Age. September 5, 2011, Vol. 82 Issue 31, p0006.
- Publication Year :
- 2011
-
Abstract
- Byline: BRIAN STEINBERG Rick Haskins had a crazy idea he was sure would work--if it didn't get him fired first. With many TV fans' viewing habits in disarray in spring [...]
- Subjects :
- Television programs -- Methods
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 82
- Issue :
- 31
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.266484638