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Inside Turner's quest to take on broadcast; Conan, cop shows and cost controls all part of formula to beat the networks at their own game

Authors :
Steinberg, Brian
Source :
Advertising Age. April 16, 2012, Vol. 83 Issue 16, p0008.
Publication Year :
2012

Abstract

Byline: BRIAN STEINBERG The crowd was supposed to be friendly. Conan O'Brien had warmed up the audience of about 2,000 sponsors, media buyers, Hollywood talent and press with his trademark [...]

Details

Language :
English
ISSN :
00018899
Volume :
83
Issue :
16
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.286947151