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Inside Turner's quest to take on broadcast; Conan, cop shows and cost controls all part of formula to beat the networks at their own game
- Source :
- Advertising Age. April 16, 2012, Vol. 83 Issue 16, p0008.
- Publication Year :
- 2012
-
Abstract
- Byline: BRIAN STEINBERG The crowd was supposed to be friendly. Conan O'Brien had warmed up the audience of about 2,000 sponsors, media buyers, Hollywood talent and press with his trademark [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 83
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.286947151